Comments on: When big brands using social media get it wrong http://digitalconsultant.co.uk/when-big-brands-using-social-media-get-it-wrong/ strategies for the digital economy Sun, 11 Jul 2010 05:18:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anthony L http://digitalconsultant.co.uk/when-big-brands-using-social-media-get-it-wrong/comment-page-1/#comment-270 Anthony L Sun, 02 May 2010 20:48:27 +0000 http://digitalconsultant.co.uk/?p=364#comment-270 I have visited your posts before. The more I learn, the more I keep coming back! :-) I have visited your posts before. The more I learn, the more I keep coming back! :-)

]]> By: susi http://digitalconsultant.co.uk/when-big-brands-using-social-media-get-it-wrong/comment-page-1/#comment-128 susi Tue, 29 Dec 2009 18:31:08 +0000 http://digitalconsultant.co.uk/?p=364#comment-128 Hi Jim, still not sure who the man behind campaign is... @joshward84 on Twitter has been sending me somewhat stalker-like messages that are borderline inappropriate (should I send a cease and desist letter to T-Mobile?) but as yet Mr Ward hasn't taken up my invitation to comment on this blog. The plot thickens... I think I'd answer 'yes' to all of your Qs above from my view, but I'm sure Mr Ward can enlighten at some point. And agreed that the -web10 TV campaign has probably been the only effective tool in T-Mobile's arsenal here. On any conventional success measure of a social media campaign, this project has probably failed. I've added your rather excellent Dalek Vs Josh video above... Hi Jim, still not sure who the man behind campaign is… @joshward84 on Twitter has been sending me somewhat stalker-like messages that are borderline inappropriate (should I send a cease and desist letter to T-Mobile?) but as yet Mr Ward hasn’t taken up my invitation to comment on this blog. The plot thickens…

I think I’d answer ‘yes’ to all of your Qs above from my view, but I’m sure Mr Ward can enlighten at some point. And agreed that the -web10 TV campaign has probably been the only effective tool in T-Mobile’s arsenal here. On any conventional success measure of a social media campaign, this project has probably failed.

I’ve added your rather excellent Dalek Vs Josh video above…

]]> By: Jim O'Shea http://digitalconsultant.co.uk/when-big-brands-using-social-media-get-it-wrong/comment-page-1/#comment-125 Jim O'Shea Sun, 27 Dec 2009 23:17:31 +0000 http://digitalconsultant.co.uk/?p=364#comment-125 The interesting question is just how phony is “Josh”? Is he a sim? Is he a real gullible (Tim Nice But Terribly Dim type from harry enfield) young man who has bought into it? Is he a cynical actor hired from an agency? Is he a member of that band tou mentioned and do they expect to get a career launched on the basis of Josh “Coming out” as a member? Has the term TW@TPHONE become part of the internet lexicon courtesy of Josh & T-Mobile? Finally – has that TW@TPHONE actually been of any use in Josh’s plan for world domination? Looking at his Myspace there are far too many people turning up for his mass recording sessions to have been organised by texting on his TW@TPHONE – it looks like the most useful technology in this campaign has been (a) old-fashoned web 1.0 flashmobbing and (b) older fashioned web -1.0 TV commercials. The interesting question is just how phony is “Josh”?
Is he a sim?
Is he a real gullible (Tim Nice But Terribly Dim type from harry enfield) young man who has bought into it?
Is he a cynical actor hired from an agency?
Is he a member of that band tou mentioned and do they expect to get a career launched on the basis of Josh “Coming out” as a member?
Has the term TW@TPHONE become part of the internet lexicon courtesy of Josh & T-Mobile?
Finally – has that TW@TPHONE actually been of any use in Josh’s plan for world domination? Looking at his Myspace there are far too many people turning up for his mass recording sessions to have been organised by texting on his TW@TPHONE – it looks like the most useful technology in this campaign has been (a) old-fashoned web 1.0 flashmobbing and (b) older fashioned web -1.0 TV commercials.

]]> By: Raging Against the Machine: Christmas hits and online hype http://digitalconsultant.co.uk/when-big-brands-using-social-media-get-it-wrong/comment-page-1/#comment-124 Raging Against the Machine: Christmas hits and online hype Sun, 27 Dec 2009 23:14:36 +0000 http://digitalconsultant.co.uk/?p=364#comment-124 [...] I’ve previously blogged about this month in relation to my strange encounter with T-Mobile, ‘astroturfing’ that is the phenomenon of marketeers creating a ‘fake’ [...] [...] I’ve previously blogged about this month in relation to my strange encounter with T-Mobile, ‘astroturfing’ that is the phenomenon of marketeers creating a ‘fake’ [...]

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