These are my links for October 9th from 08:54 to 09:27:

• Techniques for Segmenting Content Across Media – More on transmedia storytelling and taking audiences from journeys between platforms, self-contained narrative or cross-platform narrative, including the example of the Mitsubishi seewhathappens.com advert in two parts – one TV, the cliffhanger of the advert resolved by going online.
• Lance Weiler: When The Audience Takes Control – Indie cross-media filmmaker Lance Weiler interview fans of gaming and films and discusses ways of building audience buy-in and interaction into the content creation process. Also a list of useful resources and tools to encourage dialogue with audiences.
• Alternative Reality Game Stats – Transmedia expert Christy Dena gives a summary of all the major Alternative Reality Games to date, with stats on participants, production budget and links to interesting review and articles.