These are my links for October 29th from 12:20 to 12:52:

• Story – the conference – Mat Locke, the commissioner at Channel 4 education, is organising an 'unconference' on storytelling in spring 2010 (just for fun not as a C4 thing) to join together people from a range of disciplines to look at new ways of storytelling. All those in say 'aye'…
• Finding Funding for your Creative Project – The founder of Gigbeth music festival and all round music education guru Clare Edwards gives her top tips on seeking funding – it's actually not that different to working with clients: getting to know funders and understanding their needs, raise awareness before you ask for cash, but overall to have a kick-ass project you believe in. Although Clare's advice is geared towards the arts and cultural sector, there's quite a few lessons here that are applicable to those seeking public funding in the business and digital sector.
• 10 ways to measure social media success – As social media increasingly acts as a hybrid between marketing, PR and customer service, this intelligent piece by Econsultancy looks at ways of measuring success and return on investment – with some useful advice on matching the 'hard' numbers (e.g. page views) with metrics around retention and engagement.
• Social media: the best and worst of 2009 – Tech Crunch's round up of the good (Obama, Zappos, Skittles) and bad (Habitat, Ryanair and – strangely again – Skittles) uses of social media in 2009. Sadly only big brands are making headlines here, which furthers my research into music showing that its mainly 'old' and 'big' media that get rich and noticed online.