These are my links for March 7th from 10:51 to 11:12:

• Google ‘personalizes’ one in five searches – The future of SEO is a moveable space: Google are continuing to 'personalise' results of users – if you're logged into your Google account you can 'star' results you find interesting to appear top of the tree next time, and searches will vary depending on previous user habits. Non logged-in users will get some specific results depending on their geographic location. The future will be more sentient search based on previous habits ('evolutionary search') which tallies more with the referral trends of social media – eventually the two will become interlinked. Ths makes SEO a dying art. All hail the relevant non-commercial search!
• The Hunt For The Dope: Mike Masnick Responds – Another interesting discussion over at The Cynical Musician where Mike Masnick from TechDirt (who formulate the 'engagement with fans plus reason to buy' formula for independent music sales) has responded to the idea of those who chose to buy music, when they could get it for free, are the 'big dope'. Once again, the new music evangelists misunderstand the economics of actually how you can make money, if 99% of your 'fans' won't pay the answer is evident. The debate is raging as to whether 'freeloaders' are like people who listen to music on radio but don't buy, and our sampling with view to purchasing – or are just freeloaders. I think the reality is somewhere in between: you need to open your music up to 'sampling' but in a controlled environment, making it easier to buy something great from you in return.
• Advertising on Facebook Strikes Some as Off-Key – What happens when you open up the world's biggest website to uncensored advertising? A lot of near misses and off key advertising, like the newly engaging ladies being flooded with adverts for diamond rings, dresses, wedding organisers. Facebook ads, through the low cost entry point, like Google Pay-Per-Click, are a revolution in business advertising due to the specificity and reach – no other platform allows you to target people based on their exact age, location and interests. But without the rigorous systems of Google, allowing adverts to be 'disapproved' by members rather than pre-approved by experts, means that quality and relevance can be low. This puts trust in advertising on social networks, already very low for established brands, in even more jeopardy. There's also a question of whether users are feeling their privacy is under threat from this type of advertising.