These are my links for February 7th from 16:28 to 16:39:

• Don’t Disconnect Us – This website is all about getting people campaign against the Digital Britain bill. Most intriguingly, it's actually created by ISP TalkTalk who say they have campaigned against the Digital Britain bill. All very curious…I find these brand sponsored 'campaign' sites somewhat suspicious, non-the-less, it's pretty good with info on joining the campaign and petition There's also a competition Inspired by Dan Bull's rather ace 'Dear Mandy' song against Digital Britain's disconnection policy, this competition, supported by Stephen Fry, encourages users to submit their creative responses against the trial without jury of Mandelson's Digital Britain. Great songs and poems, folk, punk all sorts.
• Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value – Jeremiah Owyang takes the popular case study of Heather Armstrong, the famous cult author who tweeted and destroyed a washing-machine manufacturer through a negative Twitter post to her 1M+ followers, and applies the idea of social influence in measuring a customers values, and suggests how you could tier customer support to popular users, and the risks of this. I don't like this much as it sort of goes against good service and engagement as being something everyone should expect from business, but I suspect this is the future of the social web.
• YouTube’s Take From Movie Rentals: $10,709.16 – YouTube are experimenting in premium content: crucial to allow them to monetize and survive. However, their trial of five independent films charing $4 a rental didn't yield the highest numbers, but shows that this could become a powerful platform for distributing the usually loss-making independent film.