These are my links for February 27th from 11:28 to 11:44:

• Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter – The ever insightful web strategist Jeremiah Owyang from Silicon Valley offers a long view comparison between the major social status update services (Google Buzz, Facebook, Twitter and MySpace) and the opportunities and challenges in the future.
• Facebook PayPal Deal Spurs International Ad Sales – Facebook are starting to dip their toes more fully into the waters of ecommerce directly with members, after initial experiments with in-network currency. This is good news for content producers as it s signals Facebook are avoiding the follies of their declining big brother MySpace by aggregating the people then failing to offer a marketplace. Hopefully good news for musicians – signalling Facebook could, I believe, become THE new destination for independent music online.
• The next great red herring after social media – Paul Grant from Creation Healthcare (who I work with as an Associate) with an interesting take on digital strategy: back in the '90s 'webmasters' were the high ticket earning 'gurus' who educated mere mortals as to how to set up a web page. Today's social media gurus will have their day ("Imagine if I recommended that we define an “iPad Strategy” – you may think I was a little over-zealous") – I actually think they are already deadweight. Engagement is a 'real world' issue and strategy needs to focus on how digital supports core business objectives.