These are my links for December 24th from 11:02 to 13:50:

• Social media as a crisis management tool – Some sage advice on using social media to manage problems in your organisation: keep people up-to-date, correct any factual inaccuracies, engage people and make sure the people managing your social media are knowledgeable.
• Build your own community or go where people are? Do both – An interesting view from Fresh Networks on working with social networks: engage with people in Facebook, YouTube etc. but provide another space to link back to which you control – this is a 'hub and spoke' model.
• Black Swans and Strategic Planning – Interesting aricle on strategic planning, knowing the uncertainties and horizon-scanning for current changes affecting your industry. Based on Taleb's "black swan" theory, the most unlikely events (e.g. financial crash) may have the highest impact on your business.
• Social Media Sites: Here to Stay? – Stats on global social media usage and profits. Including Ogilvy's five rules for social media optimisation:
  o Make it easy for your audience to tag and bookmark your site.
  o Reward backlinks
  o Make sure your content can travel
  o Enable mashups, applications that combine data from multiple sources into a single tool.
  o Increase your site’s linkability.