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Today’s Digital Consultant Links for July 16th

These are my links for July 16th from 04:07 to 13:16:

YouTube to Award $5 Million in Grants to Video Producers in Pseudo-Production Fund – Since the decline of Bebo as an online video investor, it seems YouTube will be the next big investors exchanging product investment with ad sales. It certainly makes more sense as they're more sustainably funded (by Google) and there's an interest to them to make sure the content will drive audiences.
Why Many Teens Are Moving on from Facebook – US led research suggests Facebook may be losing it's sheen with the teens – the crucial market to ensure long-term success. The question I wonder is where are they going? Back to Bebo or MySpace? It seems not. Perhaps we are shifting now away from the big destination networks to slightly more specialist spaces.
Social media in China: an introduction – Some useful stats on how China is adapting to the internet. Although internet adoption is low, this still represents over 400 million internet users, all hungry for engagement, content and e-commerce.
What Can Small Businesses Learn From Old Spice Viral Social Media Campaign – Bit late to party but Old Spice is causing a splash with their video and Twitter campaign to speak to the spice's new pin-up. This is a great approach – delighting audiences with personal responses and fun content, the perfect use of social media.
Augmented Reality Explained by Common Craft – Another lovely hand made papercut video about high technology: this time Common Craft tackle augmented reality – what it is and what you can do with it today.

Digital Consultant links for June 18th through June 23rd

These are my links for June 18th through June 23rd:

Social Media Playbook – A little 101, but some useful up-to-date stats on the latest hip and happening social media networks, and some tips as to how to use them well for business in this E-Book. I disagree with some of their frequency guidelines: this should depend on the quality of content you have and the level of engagement of your audience.
New training courses I’m delivering: Creating Online Video for Web and Personal Branding – I've recently started to develop and deliver e-marketing training courses for Derby's Creative Exchange, a professional media training centre at University of Derby. I'm really excited about these new courses which are really expanding the reach of e-marketing to new practical and strategy elements. The first two courses are on Creating Online Video for the Web (29 June) and Personal Branding (30 June). Both are free to Derby city residents, and cost £25 if you're not.
The future of social/E-Mail Integration – E-Marketer research on businesses linking their social media to email campaigns, and vice versa. Seems very few are doing it (which seems like a no brainer to me) but more are going to step up their integration. I always say to clients: don't throw baby out with the bathwater: email marketing is still the highest conversion, highest sharing of 'social' media and best way to build in a long term opt-in customer base.
Margaret Gould Stewart: How YouTube thinks about copyright – Video from the Iconic TED conference series on how YouTube's technology allow rights holders to register tracks and when matches in the system are detected (including music in the background and mashups) the rights holder can decide if they wish to allow their film & music work to be used in its new context, presenting a new twist on copyright in the digital age.

Today’s Digital Consultant Links for February 7th

These are my links for February 7th from 16:28 to 16:39:

Don’t Disconnect Us – This website is all about getting people campaign against the Digital Britain bill. Most intriguingly, it's actually created by ISP TalkTalk who say they have campaigned against the Digital Britain bill. All very curious…I find these brand sponsored 'campaign' sites somewhat suspicious, non-the-less, it's pretty good with info on joining the campaign and petition There's also a competition Inspired by Dan Bull's rather ace 'Dear Mandy' song against Digital Britain's disconnection policy, this competition, supported by Stephen Fry, encourages users to submit their creative responses against the trial without jury of Mandelson's Digital Britain. Great songs and poems, folk, punk all sorts.
Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value – Jeremiah Owyang takes the popular case study of Heather Armstrong, the famous cult author who tweeted and destroyed a washing-machine manufacturer through a negative Twitter post to her 1M+ followers, and applies the idea of social influence in measuring a customers values, and suggests how you could tier customer support to popular users, and the risks of this. I don't like this much as it sort of goes against good service and engagement as being something everyone should expect from business, but I suspect this is the future of the social web.
YouTube’s Take From Movie Rentals: $10,709.16 – YouTube are experimenting in premium content: crucial to allow them to monetize and survive. However, their trial of five independent films charing $4 a rental didn't yield the highest numbers, but shows that this could become a powerful platform for distributing the usually loss-making independent film.

Digital Consultant links for January 31st through February 3rd

These are my links for January 31st through February 3rd:

TRIZ – A powerful methodology for creative problem-solving – TRIZ is a technique of applying 40 different parameter queries to a problem which is used extensively by engineers. It's a technique that could, at some levels, apply to business process, e.g. considering segmentation, 'nesting' (store within a store), or local variations.
Six Ways to Find Social Media Talent – Some savvy words from Harvard Business Review on recruiting social media talent – that elusive combination between deep social media skills and fit with advancing your business objectives – which involves, basically, empowering other employees to recruit using social media tools in those spaces.
WikiLeaks whistleblower site in temporary shutdown – Sad news for open democracy: WikiLeaks, anonymous uncensored site closed due to lack of funds. The price of 'open information' is, it seems, to high.
Context is King: How Videos Are Found And Consumed Online – Great article featuring facts & figures on how people are consuming video content online. As cable TV and web video has increased overall consumption, the attention span of video duration and spread of number of views has shifted downwards, creating a mass divide between amateur and professional content. There is a rise in niche content, but a decrease in the likelihood of having a 'hit' which could come from either user-generated or professional content.

Digital Consultant links for December 3rd through December 4th

These are my links for December 3rd through December 4th:

Crowdsourcing business documents – Spudaroo is yet another crowd-sourcing website, but this crosses contest with Elance, by asking writers to submit articles, blogs and business plans against a client brief and the client selects a 'winner' to pay a set fee too. As a professional writer I worry about this trend: the marketplace is great for clients, but exploits out of work freelancers by getting them to complete work they are likely to not get paid for and making a skilled profession into an 'X Factor' style competition.
GooTube mulls fee-TV streams – Looks like Google's YouTube are looking to cut a deal to charge folks $2 to stream a TV show fresh off telly just once – yet the iTunes model is a download-to-own model for a similar price. Four years on since I last worked in IPTV, it's the old chestnut again of DRM and how people want to access and keep content. My bet is that the free-to-stream is the only model viewers will stomach (unless for 'premium' content like football matches), but download-to-own, following the DVD model, will have some legs – but maybe only very short legs.

Today’s Digital Consultant Links for July 16th

Digital Consultant links for June 18th through June 23rd

Digital Consultant links for December 3rd through December 4th

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