wifi

Digital Consultant links for April 27th through April 29th

These are my links for April 27th through April 29th:

Digital Economy Act: Don’t Forget The Wi-Fi! – More details on the Digital Economy Bill and its potential impact on reducing public wifi, this will be a major challenge area too for public service centres e.g. libraries. To me wifi availability is a major part of the sucess of Digital Britain and mobility of workers.
Social Media Strategy Before Tactics – This is an absolute must read article, interviewing some of the good and great in online marketing (including Chris Brogan and Guy Kawasaki) about the relationship between strategy and tactics in social media. Unsurprisingly 90% think it's all about strategy, but some good views on just testing the waters first off, which will work best for a lot of big to small companies.
Checkout optimization tips from Dr Mike Baxter – Interesting guide (for members only) about how improving the checkout experience of e-commerce along can create greater retention and less lost sales. Key takeouts: customers want simplicity (not crowded pages, pop-ups or warning messages) so declutter, and the confirmation message is a great place to post other purchase recommendations. Also using analytics is critical and few e-commerce people use them to their advantage: not using analytics funnels and deep analysis will put you at a competitive disadvantage.

These are my links for December 1st through December 2nd:

Why Google Wave Sucks, And Why You Will Use It Anyway – I've been trying to get my head around Google Wave since I got an invite last week. (You can 'wave' at me if you like, username: susioneill). It's an interesting future trend of real time chat, linked with public chat akin with Google Group but for specific discussion. No doubt it will be useful in the future, but for now there are many teething difficulties with this 'early release' pre-beta version.
Creating a Digital Media Strategy – Five start-for-10 tips for a small business to create a digital strategy including remember POST (People, Objective, Strategy, Technology) when considering how to use social media.
In the thick of it: how the Digital Economy bill is trying to kill open Wi-Fi networks – An internet lawyer analysis how the Digital Economy bill and the recent prosection of a landlord for allowing copyright infringement through its free wifi may spell the death of public wifi. All not good news. Right to your MP about the Digital Economy bill before Christmas.

These are my links for November 28th through November 29th:

Nott Tuesday December 8th – I'll be at the next Nott Tuesday event, the network for digital and tech companies in Nottingham, talking about plans for our website for Nottingham creatives: www.creativenottingham.com . See you there…
Happy ‘Quit MySpace’ Day – Oct 24 2010, online music expert Andrew Dubber believes should be 'quit MySpace day' – as the social network has failed to exploit its potential as the place every band in the world is, and provide the right tools for artists to monetize and grow their network. Interesting group discussion on other services and tools musicians are using.
Pub ‘fined £8k’ for Wi-Fi copyright infringement – The legitimacy of upholding the Digital Economy bill for downloading grows more complex, as a wifi hotspot own face fines over end-users downloading copyrighted material. This poses serious issues: if providers are punished, then libraries, business centres and enterprising spaces providing wifi services for business users will be less likely to operate, moving us further away from the pervasive internet or 'cloud' environment of the future.