These are my links for June 27th through July 12th:

  • Communities Dominate Brands: Everything you ever wanted to know about mobile, but were afraid to ask – An incredibly in-depth article on the past and future of mobile communications, with lots of key facts on world-wide trends, smartphone usage and how mobile is used by different audiences. SMS is still the dominant use of the device globally, with MMS predicted to be the next major area fo use/revenue "MMS alone is bigger than the global music industry"
  • Webinar: The Science of Facebook Marketing – Fascinating study into the psychology and statistic of how men & women are using Facebook, what subjects are popular and how to engage – speak plainly and simply on Facebook!
  • Everything you need to know about the internet – A great philosphical, historical mini-essay all about the internet – past, present future. I like the description of Web 2.0 as 'small pieces, loosely joined' and of course the mini-rant on reforming copyright – it needs to be done, but of course it won't.
  • NESTA – Creative Business Mentor Network – New call out for creative business in UK (must be trading 3 years with turnover £250K +) to be supported by an awesome collection of high level CEO mentors.
  • How The World’s Online Ad Sales Stack Up – Infographic IAB stats on global ad spending, showing the greatest spend (but a decrease) in USA, with UK as next largest market (4Bn Euro spend – making Britain 10 x the spend of Sweden). Does that mean the UK has the greatest innovation in online advertising?
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These are my links for March 23rd from 09:22 to 23:16:

  • Scrolling and Attention – Jacob Nielsen, usability legend, with some very interesting research on user experience tracking in relation to below-the-fold content: 80% of users ONLY read what's above the fold, but some layout that encourage scrolling can still command attention.
  • 5 days until Mediacamp, Nottingham’s first barcamp for creative media March 27 – If you're not following me on Twitter (please do, I'm @susioneill) I may have been remise to inform you that we're once again hosting another Mediacamp in Nottingham this Saturday. It's a day long energised discussion, presentation and exploration barcamp to discuss all aspects of how digital media is rocking our world. I'll be experimenting with social reporting, capturing highlights of the day for our website www.creativenottingham.com, and hosting a session to talk about the CreativeNottingham project and our plans. <br />
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    The event is currently sold out – if you *really* want to come email me (susi@digitalconsultant.co.uk) and I'll see if I can help, otherwise they'll be live streaming of the main hall and live reporting on CreativeNottingham.com.
  • How to build Augmented Reality into your digital strategy – Augmented reality – building in a layer of digital information and content into real world places – is the next real innovation from the future that's already hitting our world through services like Google Goggles and Layar. This article talks about how you can bring AR into your brand's digital strategy.
  • Project Canvas is open and standardised – and great for consumers – The CEO of video-on-demand service Blinkbox counteracts Sky's claims that Project Canvas, providing a standardised broadband to TV service, will be bad for business. He counteracts that producers are aggregators will be able to delivery pay-as-you-watch programming and in will generative innovative 'apps' like for the iphone to provided added value services through the open network. I can't wait – this could be yet another exciting platform for technologies and video producers.
  • Creative funding database – Although I'm sure this is probably the same data as the funding database on Business Link site, this creative funding/business support from the excellent Creative Choices skills website works very well, it's easy to use and seems to be pretty comprehensive.
  • Conservatives’ ‘Cash Gordon’ web campaign backfires – And in the blue corner, the Tories have made a pigs ear of their latest venture to discredit Brown. 'Cash Gordon' site had a rent-a-crowd vibe, and was based on a back-end system used by right-wing lobbying groups against healthcare reform in the US. Trolls quickly hacked the site and used the unmoderated hashtag's on the site's display to make a disparaging remark or two. Well done Tories for going web 2.0, poor show on making such a #hashtag of it. Lessons learnt: although an election is a fast and furious thing, it's essential to allow time for user-testing of a site launch, rather than a very public flop.
  • Brown outlines advanced UK digital strategy – As we're all on tenderhooks for the notice of the UK election date, the parties are lining up their policies. In the red corner, Brown the encumbent plans to introduce two new bodies to advance the digital economy, An Institute fo Web Science headed up by web inventor Tim Berners-Lee, and a digital public service unit led by Last Minute.com founder and digital inclusion champion Martha Lane-Fox (one has to have double-barrelled names to succeed nowadays in government). Whilst creating two new quangos, Brown dashes against the rest, replacing 'first gen' e-government with an integrated MyGov portal (cue expensive new makeover). It will be interesting to see how the development of this policy unfolds, particularly in line with the forthcoming digital economy bill and whether this does progress through parliament despite public uproar.
  • Direct Marketing 2.0 – You are what you click – Net Imperative article briefing on how user insight and split-run testing can help to build better return on investment as part of a digital strategy. Some important lessons here like 'rubbish in, rubbish out' data sources, and the idea of an A-Z rather than A-B, testing iteratively all aspects of a campaign or conversion web page as an ongoing beta.
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These are my links for December 12th from 10:51 to 10:53:

  • How To… Aggregate online User Generated Content (UGC) for your website – Another article by a great female marketing expert in Nottingham (on a roll today), Carol Jane Lyon from PCM Creative has produced this publication as part of the Arts Council's 'Get Ambition' programme getting arts organisation up to speed with the use of web 2.0 technologies. This is a practical guide to online publishing, RSS, tagging and user generated content.
  • Strategic thinking, a marketing mindset, and a clear direction make great businesses – Great article by Clarity Marketing's Francine Pickering on linking your business strategy with a strong marketing strategy for success, along with a video of Nottingham University's Tony Watson showing successful entrepreneurs had strong strategic thinking skills coupled with an emphasis of doing as well as thinking. I would say the same applies to your digital strategy: it needs to complement and enhance BOTH your business and marketing strategy and be applicable and 'doable' to your work and measurable in its successes and complement both the way your business work in the online environment, and your marketing strategy for reaching and selling to customers.
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These are my links for December 4th through December 7th:

  • Global Web Index – Interesting research of 32,000 global internet users showing their levels of participation in web 2.0 digital content creation. Users in China are far more 'engaged' as creators than Europe, and UK/US very 'unengaged' compared to Brazil, Russia, China, India and other parts of Europe.
  • More Research To Back The Notion That Streaming Kills Piracy – Well, doesn't kill as such, but the popularity of services like Spotify and Hulu in US have dampened peer-to-peer downloads – the question is how streaming can now be monetized.
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“To thine own self be true” read the inscription above the stage of the humanist community venue of Conway Hall in Holborn – an appropriate epitaph for an era where user-generated content and the collaborative nature of web 2.0 is pervading computer game technologies, and new forms of playfulness emerge from the fusion of game play with toys, theatre, web and movement – as explored at this one day event as part of London Games Festival games fringe week.

Organised by my fellow conspirators Pixel-Lab from Derby, This is Playful was a very chilled out laid back event full of interesting talking and stuff followed by a few light ales, and generally a good sense of community. A lot of the technicalities went over my bear-like-brain-when-it-comes-to-games, but a few talks stood out:

Chris Delay from Introversion talked about building high production values in graphics from a micro-indie’s budget using procedural generation – that is using patterns of nature in a generative progam to produce patterns – like tree branches spreading outwards, or even city scapes spawning more and more detailed roads. This can be split into everything – even building floors and windows on buildings, producing exterior textures, or internal building scapes to produce desks, computers and objects. This cuts out the handmade time of game artists, and would seem to be the future of much CGI and games generation in the increasingly expensive era when users demand higher-level graphics.

Kars Alfink from Leapfrog in Utrecht – the Netherlands’ epicentre of game design – talked about playing with form using the example of the Z-Boys from the film Lords of Dogtown, who formed what became now skateboarding technique from experimenting with their surroundings of disused swimming-pools. Now skate parks take the form of extreme hollowed-out bowls that were originally just the functional spaces available.

We consume media but we use tools – so game media is about creating tools for functional uses. Habbo Hotel, the virtual world for children, has very ‘underspecified’ tools – like rooms where children play at ‘horses’ – despite the fact that it’s not a stable and there are no horse-specific objects there – rather like kids will play at anything with a few limited props in the ‘sandbox’ of a garden or playroom.

Tom Armitage
from Headshift talked about the Obama 08 campaign manager software for iPhone, and how you could rate your performance as a campaigner against others – a multiplayer game (of sorts). Everything is now a multiplayer environment – enabled by web 2.0 thinking and technologies. We all have ‘rings’ between us, our closest allies, friends of friends then everyone else; social media platforms ape this – e.g. email/SMS/IM for close contact, Facebook next, MySpace for the semi-unwashed and open spaces for everyone else.  Yet social networks are not merely spaces, they consist of people who are connected by a shared object or interest – like World of Warcraft for gamers or Flickr for photo lovers.

Armitage believes multi-player can take the form of differing contexts – not just MMO or simultaneous multi-player forms but a “super context” – shared information and shared fun asyncronously, in close but not necessarily simultaneous timespans – like sending links and sharing comments on Facebook or by email.  This also gives you more to talk about AFTER the event.

Eric Zimmerman
from GameLab spoke about games being about rules and maths.  The play is the free movement within rigid structures – be that skateboarders in swimming pools or playing within the mathematical rules of the game. Gamestar Mechanic is his new venture allowing users to create their own user-generated online game to share and play with others, an interesting combination of web 2.0 and game technologies.

Lots of other interesting bits and bobs including a very interesting presentation on realism and expression in high-end games design from Jolyon Webb from Blitz Games using the example of how getting it right with teeth affects how you feel and interactive with the characters, and a very silly Singing Sock Puppet linking up Last.fm with, er, a sock puppet.  A fun end to the week.

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