These are my links for August 10th through August 15th:

• The Little Book Series – Alterian produce the ‘little book’ series which are white papers about topics associated with social media marketing and digital engagement. They of course all skew back to promoting Alterian’s products, but they’re useful reads if you’re serious about social media strategy planning and measurement.
• The Google Wave That Crashed – When the future has arrived when you’re already here, you may be forgiven for not being on the bus, or missing it entirely. Google Wave was suppose to set out a new precendent for communication and collaboration, combining open forums with email and instant messenging. Google have now killed Wave, which had very low adoption. It was impossible to fanthom out. it didn’t really scratch an itch. But it shows that being a bleeding-edge technology developer, even one as cash-rich and assured as Google, is definitely not a fail safe profession. I didn’t even get to wave it hello.
• Maximidia | Ads of the World – Cute: 1950s style adverts for the products of today: Twitter, Skype, YouTube, Facebook.
• Is local the new global in mobile search marketing? – By 2013 some 1bn searches for local content will be made on mobiles, and the local business benefits greatly from local search. This article talks about developing your Google Places Optimisation to get ahead of the race for local search.