These are my links for February 24th through February 27th:

  • Low-Hanging UX Fruit, How a Well-Designed “Thank You” Inspires Community Uptake – The Carsonified blog Think Vitamin is a fantastic read, it's all about web design and usability, which to a non-techy like me is hugely understandable and engaging. Their case studies are well worth studying: this one on improving a conversion goal (increasing prospective students to join a Facebook page) showed a massive 1000% uptake. I've always been sceptical about usability claims for conversion (surely if the content and message is the same the effect is more-or-less the same?), from this evidence I'm prepared to seriously rethink my point of view.
  • Italian privacy: Google officials convicted in video bullying case – For once, I actually feel sorry for Google. This case, where Google employees have been convicted for hosting a video depicting a crime on Google Video, is 'PC gone mad' and could have serious implications for those of us working in creating spaces to allow user generated content.
  • Sellaband Not Quite Dead Yet, Waiting For White Knight’s Signature – The great dream of online music services replacing traditional labels directly with audiences…seems to have bitten the proverbial. Sellaband, one of the VC-funded leaders in this space are borderline bankrupt, and this artists critique of her treatment: http://www.mandyleigh.com/sellaband/ seems to suggest all the same problems of days of old: focused too much on profit, not enough on A&R (probably less so than most indie labels), and limited support for marketing and promotion.
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These are my links for December 12th from 10:51 to 10:53:

  • How To… Aggregate online User Generated Content (UGC) for your website – Another article by a great female marketing expert in Nottingham (on a roll today), Carol Jane Lyon from PCM Creative has produced this publication as part of the Arts Council's 'Get Ambition' programme getting arts organisation up to speed with the use of web 2.0 technologies. This is a practical guide to online publishing, RSS, tagging and user generated content.
  • Strategic thinking, a marketing mindset, and a clear direction make great businesses – Great article by Clarity Marketing's Francine Pickering on linking your business strategy with a strong marketing strategy for success, along with a video of Nottingham University's Tony Watson showing successful entrepreneurs had strong strategic thinking skills coupled with an emphasis of doing as well as thinking. I would say the same applies to your digital strategy: it needs to complement and enhance BOTH your business and marketing strategy and be applicable and 'doable' to your work and measurable in its successes and complement both the way your business work in the online environment, and your marketing strategy for reaching and selling to customers.
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These are my links for November 2nd from 09:17 to 12:36:

  • User-generated video to broadcast on Dublin streets this Christmas – Here's an example of web culture traversing to mainstream culture: Zozzy TV will allow people to "streetcast": broadcast their 30 sec films on a screen in Dublin's major shopping streets (interspersed with adverts, presumably). One to bring to other shopping districts?
  • Major console games maker mulls a move from UK to Ireland – Scotland is losing its status as a producer of quality games as more developer threaten to leave to exploit tax breaks in other nations. This time Realtime Worlds threaten to move to Dublin – not known as a centre for games as yet but it's certainly developing the infrastructure for a digital production economy.
  • Report claims illegal downloaders buy more music – A report by lefty-think-thank Demos, paid for by Virgin Media, claims downloaders spend 50% (£33) more on music each year, and would download more if prices reduced to 45p a track. I'd question this research generally though: Virgin have lots to gain from a decrease in peer-to-peer traffic clogging up their network, and it's based on what people say they would do rather than proving behaviour and outcomes.
  • 12 Essential Plugins that Extend WordPress as a CMS – If you're a web developer working with clients to develop websites built on the awesome, free WordPress system, these plug-ins are great for increasing the editorial rights, changing images and adding custom forms amongst other things.
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