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Digital Consultant links for March 14th through March 15th

These are my links for March 14th through March 15th:

Expand Your Social Media Mix: Twitter Alone is Not Enough – Twitter or status updates are the ‘kebabs’ of social media – immediate but unfilling, requiring frequent updates to stay on top of the ‘noise’. Social strategy Jeremiah Owyang believes these snacks needs to be balanced by more meaningful ‘steak’ content like white papers and articles if you intend to be come a thought leader onlne.
11 takeaways from Econsultancy’s Digital Cream event – Some reflection from UK’s leading digital marketers from a recent Econsultancy event. A few odd things here (like ‘measure because you can’ – I would conter-argue: why?) but some insightful reflection like the dual approach of consider a longer term customer experience versus a more immediate, on-site user experience.
Why SEO needs to be baked in – As much as I hate the expression ‘baked in’, this article by Dave Peiris for Econsultancy on considering SEO as part of you decisions when you’re setting up your website – from an SEO friendly CMS to site architecture – is interesting reading for anyone setting up a new site.
How to use content marketing: Interview with Lee Odden – Content marketing – using great content combined with good SEO – is something I’m reading more about currently. For those of us who have run content rich website we have know for a long time that content is, if not king, a regal part of your business strategy.

Today’s Digital Consultant Links for February 28th

These are my links for February 28th from 10:08 to 23:00:

Useful presentation tools – Bored with Powerpoint? 5 online and software tools to make better presentations (free and premium version). Prezi is nice for the animations.
Webinar Recording: Rise of Social Commerce (with Slides and Report) – Social commerce is where users can develop a community or interaction around a transaction. Some good case studies in this Altimeter report like Levi’s who have a ‘your friends bought’ web shop feature.
Inside the Creative Mind of Funnyman Tim Siedell – Interview with Tim Siedell on how the comic has harnessed blogs and Twitter to flex and develop his funny bone and how this has contributed to his creative processes.
To Understand Your Market, Harness The 7 Elements of Customer and Social Data – Jeremih Owyang defines 7 types of social data relating to brands and how they can be analysed.
Blogs Wane as the Young Drift to Sites Like Twitter – The longer form writing of blogging appeals less to the young. It’s difficult to get people to your blog, whereas sites like Facebook contain those interesting in your work from the off. Facebook/Twitter prove more popular for posting and attracting people to content that standalone blogs. This makes me a little sad – we’re seeing a move away from the personal to the corporate network.
Digital Music Subscription Revenues Are Actually Declining In The U.S. – Even more bad news for the music biz: year-on-year revenues from digital music have declined since 2007. Is this the model to save the music industry? It’s just barely keeping it breathing.
Rules of disengagement: the social media divorce – Technology advice from Freelance Advisor – Too frequent, too boring, too repetitive, too chatty – does this sound like your social marketing? Reasons people unsubscribe from business’s social marketing.

Digital Consultant links for August 4th through August 6th

These are my links for August 4th through August 6th:

Lonely Planet Tries Augmented Reality In Search For ‘Relevant Ubiquity’ – Here’s a good technology/brand fit: Lonely Planet have created an Android augmented reality app. There are now more Android’s in the market than iPhones so developers: let’s see more of you creating content for Android (and not to mention Blackberry and Windows, we’re crying out for some apps to buy!)
How Are Email, Facebook and Twitter Audiences Different? – Interesting research showing that consumer, rather than being siloed, are engaging with brands across a range of marketing subscription medium including Facebook, Email and Twitter.

Digital Consultant links for May 9th through May 16th

These are my links for May 9th through May 16th:

How to create compelling content that ranks well in search engines – A great 29 page e-book by Copyblogger author Brian Clark on how to make great web writing copy that also pushes all the SEO buttons. Some very useful tips, as a long pre-amble to promote his Scribe software which I admit has my interest: you enter your copy and the software gives you tips on how to improve it better for your chosen keywords.
The Internet Conference: Powerpoint Presentations – Susan Hallam organised the Internet Conference last week in Nottingham, an impressive collection of speakers and presentations from major e-marketing, e-commerce and SEO experts. Here's are some presentations from the day.
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands – Jeremiah Owyang's review of how Facebook's latest raft of changes are affecting brands: mostly as a negative effect. Facebook strategy is to aggregate the web, including wikipedia style aggregation, which negatively affects brands as well as personal privacy. In other news, web people vote overwhelmingly to say they prefer Facebook's 'fan' to 'like' status – which seems to have had the affect already of diluting loyalty to a Facebook Page. http://polldaddy.com/poll/3183296/ Overall, Facebook's endless tweaking and twisting seems to be having a negative affect on it's community. It's international gathering of staff to discuss privacy issues this week may signal a sea-change in their steam-roller approach to aggregating and connect all user data.
Is Your Social Media Strategy Just Digital Flyering? – Good article by Andrew Girvan on lessons from theatre producers on the digital equivalent of flyering – Twitter broadcasting. Some good tips on doing it better: running special promotions, targetting groups of interest, and of course making your Twitter presence be conversational.
From Realities to Values: A Strategy Framework for Digital Natives – No great answers here but a useful framework for understanding how to define and consider the needs of 'digital natives' (or the under 28s as this article defines them) when planning a digital strategy including content creation, engagement and advocacy.

Digital Consultant links for April 11th through April 13th

These are my links for April 11th through April 13th:

Twitter releases new advertising platform: promoted tweets. – Twitter finally has a business model – and with it we have yet another social platform to advertise on. Twitter adverts will work like Google Pay-Per-Click keywords apearing at the start of search results.
Top 10 YouTube Videos About The Web – Here's a bit of linkbait waiting to be linked to…the most popular web video based on viewers – several parodies and homages to social media stars and culture, some fascinating historic videos of the internet and some knowledge enhancing pieces on the history of the internet and the future of publishing. A fascinating collection.
Tribal DDB Briefing: iPad – What it is and what it means to your digital strategy – Great summary of the iPad, it's features and how you can develop a content and monetisiation strategy for Apple's shiniest, newest portal web device.

Digital Consultant links for March 14th through March 15th

Today’s Digital Consultant Links for February 28th

Digital Consultant links for August 4th through August 6th

Digital Consultant links for April 11th through April 13th

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