These are my links for January 4th from 11:28 to 21:31:
- West Midlands police talk on social media – Very interested to hear this talk from a recent Connected Nottingham seminar with West Midlands police – their online strategy rocks! It's all about cool cop videos, crime detection and prevention and getting people to see the good work the police do.
- Six Social Media Trends for 2010 – More interesting future-gazing on the year ahead in social media (like we can in any way predict it!) with some things I've also mused may become big: location services, user filtering (esp to filter heavy users), and social media moving to mobile devices (due to corporate limitations on social media, coupled with the rise in affordable mobile data).
- The Decade in Management Ideas – Trust Harvard Business Review to offer up this very high-end 'noughties' list of the top trend in Management Ideas – IT/web stuff features strong e.g. Open Innovation, IT as a utility and consumer feedback.
- Why you will regret using Vimeo – Vimeo is a video-hosting website that's like a sort of grown-up version of YouTube with slightly less slack comments. I was previously suggesting to clients to use it for business channels, but this post has put me off – any content in any way linking to a commercial product, or embedded onto a site serving advertising, may break their terms of service. Looks like Blip.tv may be better option.
- A man walks into a bar – Interesting article on some of the issues facing B2B websites using the analogy of a bar "Delivering Excellence in Ethanol Combination Services' – it advises to look at bringing the offline sales team into the online marketing process and avoiding bringing jargon into the website, or trying to hide your services from competitors. B2B websites are not a poor cousin of consumer websites: they can bring in far more revenue focusing on higher-value personal interactions.