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Digital Consultant links for December 24th through December 28th

These are my links for December 24th through December 28th:

Getting digital strategy ‘across the line’ – Advice for marketing managers to take your digital strategy 'across the line' and engage the multiple stakeholders in your organisation with it, using story journeys and 'vision' presentations to develop case study stories for execs and decision-makers.
I’m on BBC Breakfast, Mon 28 December – I'm going to be on telly, BBC One this Monday 28th December. It's part of a feature on social media 'how much is too much' to reveal about yourself online, and the short feature features myself and Boing Boing's Cory Doctorow, I'm talking about how to use social media in business and they filmed some bits of me playing the theremin too to show my 'alternative lives' I have online. It's on at 7.50am then repeated and 8.50am if you can bear to get up so early in the holiday! I'll obviously try and make a copy and YouTube it for those of us who prefer to sleep then…
Social Media ROI for Small Businesses – More useful tools for how to measure return on investment when using social media.

These are my links for December 11th from 14:03 to 14:07:

Seth’s Blog: Is it too late to catch up? – A great nugget from the often eloquent Seth Godin on how a company who have done little or nothing in the online space can play catch-up: start with basic stuff: email, e-newsletter, reading and bonuses for online engagement. Do stuff and learn as you do. I disagree though about not having meetings about web strategy: strategy can go alongside (or before or during) the doing to add value.
Serious games: key trends for the healthcare sector – Another article I wrote for the Engagement Strategy journal for healthcare and pharmaceutical marketing leaders. This is about serious games, an area I've been involved with for many years, giving an overview of serious gaming trends in mainstream health games, and also specialist research and software. Includes interviews with Playgen and Active Ingredient.
Social media as a healthcare research tool – I forgot to link to this before…my head was full of forthcoming holidays and suntan lotion.
Here is an article I recently wrote for Engagement Strategy, a journal for healthcare and pharmaceutical marketing leaders, which is all about social media and online tools used for research – i.e. the bit before you do the engagement with people. Includes an overview of sentiment analysis, crowd-sourcing and open innovation.