theory

Digital Consultant links for January 22nd through January 25th

These are my links for January 22nd through January 25th:

Your Brain Can’t Handle Your Facebook Friends – Intriguingly most people can only really maintain interaction with about 150 people. This is a common theme looking at sizes of 'tribes' but it seems people don't change much, and it equally applies to Facebook. With 700 friends each on Twitter and Facebook, I've recently started to segment people down to 'essential' (regularly check their posts) and 'other' (check if I have time). How are you handling your social networks nowadays?
Artists of the World Unite! – Great review of Seth Godin, the guy who coined the phrase 'conversational marketing', new book "Linchpin" which is all abou thow people in a business need to change their thinking to fit in with the web 2.0 world. Also some useful ideas about not following social media just to feel like you're not missing out. How true.
Essential Social Media Tools for the Small Business – Yet another SM guide…this time with some useful links to articles about tools and optimising your presence on Facebook and also Yelp – a new one to me (predominantly US site) which collates reviews and interactiosn around physical presence retail businesses, and is challenging Foursquare by including 'check in' options. Location based digital social marketing, accessed by mobile, will be VERY BIG by the end of 2010.

These are my links for December 28th through December 30th:

It’s the end of TV as we know it – The Register's tech-focused view of broadcasters Project Canvas – which should demo at Easter and sell in summer (unless Sky/Murdoch succeed in fighting it and the BBC's involvement), this could herald the mainstreaming of IPTV (internet on-demand television delivered by web to computer or TV sets) which also leads to the end of broadcast TV (I think this will be a slow rather than immediate decline over several decades).
Is the Tipping Point Toast? – Got sent this link by author Guy Kawasaki who believes 'nobodies are the new somebodies'. This is nearly a year old but a must-read article: it rebuffs Malcolm Gladwell's 'The Tipping Point' theory that marketeers need to target the influential, however, scientific research as shown that crowds are as easily influenced by each other as the supposedly influential, with connection between peers and friends more significant than the 'celeb Twitterers' etc. Important (if not depressing) lessons for social media marketeers.
Social Media for Audience Development & Community Building – Very good article by video journalist Documentally giving examples of approaches and technologies for how a theatre production could use social media, and how it can be used as a means of communicating and collaborating with audiences.