These are my links for December 28th through December 30th:
- It’s the end of TV as we know it – The Register's tech-focused view of broadcasters Project Canvas – which should demo at Easter and sell in summer (unless Sky/Murdoch succeed in fighting it and the BBC's involvement), this could herald the mainstreaming of IPTV (internet on-demand television delivered by web to computer or TV sets) which also leads to the end of broadcast TV (I think this will be a slow rather than immediate decline over several decades).
- Is the Tipping Point Toast? – Got sent this link by author Guy Kawasaki who believes 'nobodies are the new somebodies'. This is nearly a year old but a must-read article: it rebuffs Malcolm Gladwell's 'The Tipping Point' theory that marketeers need to target the influential, however, scientific research as shown that crowds are as easily influenced by each other as the supposedly influential, with connection between peers and friends more significant than the 'celeb Twitterers' etc. Important (if not depressing) lessons for social media marketeers.
- Social Media for Audience Development & Community Building – Very good article by video journalist Documentally giving examples of approaches and technologies for how a theatre production could use social media, and how it can be used as a means of communicating and collaborating with audiences.
These are my links for December 12th from 10:51 to 10:53:
- How To… Aggregate online User Generated Content (UGC) for your website – Another article by a great female marketing expert in Nottingham (on a roll today), Carol Jane Lyon from PCM Creative has produced this publication as part of the Arts Council's 'Get Ambition' programme getting arts organisation up to speed with the use of web 2.0 technologies. This is a practical guide to online publishing, RSS, tagging and user generated content.
- Strategic thinking, a marketing mindset, and a clear direction make great businesses – Great article by Clarity Marketing's Francine Pickering on linking your business strategy with a strong marketing strategy for success, along with a video of Nottingham University's Tony Watson showing successful entrepreneurs had strong strategic thinking skills coupled with an emphasis of doing as well as thinking. I would say the same applies to your digital strategy: it needs to complement and enhance BOTH your business and marketing strategy and be applicable and 'doable' to your work and measurable in its successes and complement both the way your business work in the online environment, and your marketing strategy for reaching and selling to customers.
These are my links for December 10th from 17:38 to 17:45:
- Review of the decade: Alexis Petridis on pop – Interesting take from Guardian critic on music of the noughties and the effect of the internet: "In the future perhaps every artist will be famous for 15 comments. And perhaps we'll never see mass movements like punk, Britpop or rave again"
- Women in Technology – Interesting collection of heartfelt essays by women technologists about their roles in the industry.
