Digital Consultant links for April 10th through April 14th

These are my links for April 10th through April 14th:

  • Top 10 Mobile marketing How-To’s – Hubspot’s report covers case studies of how several retail and e-tail businesses are using mobile marketing (mobile site version and SMS predominantly, not mobile apps) to improve on site conversion and subscriptions. Includes Taco Bell.
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April 14th, 2011 | | Tags: , , , | No Comments »

Digital Consultant links for October 28th through November 1st

These are my links for October 28th through November 1st:

  • People that ‘like’ branded content aren’t customers- study – Yet more research into consumers interaction with brands in social media, this time funded by YouTube, shows users are motivated by different draws to share online – impressing and entertaining their friends is critical. Fans may ‘like’ products they aren’t yet customers of.
  • Internet worth £100bn a year to UK economy – New research shows UK is 6th most e-dependent nation, with a value of £100Bn (60% from consumption) and net exporters of E-goods, employing 250,000 in the e-commerce sector with growth predicted at 15%.
  • Virgin to roll out 100MB broadband from December – Superspeed broadband hits the UK in full force this Dec – Virgin’s 100Mb (though note the upload speed is only 10Mb) broadband sets the benchmark for other providers to offer faster connection at affordable prices, encouraged by a government fund of £300M for rural broadband, this could see Britain finally catching up with the rest of the world in our connectivity.
  • Planning and managing a digital strategy white paper – This is a really fantastic e-book from marketing consultancy Red Ant and covers all the considerations and planning processes you should be thinking about when planning an digital strategy. It is particularly focused around campaigns and using different methods to measure financial and non-financial success and return on investment. Brilliant!
  • How to Make Users ‘Stick’ to your site – Great article from web designer’s perspective on how to develop ‘sticky’ content on your site, one of my big soap box topics. Great content, encouraging engagement and great design all increase how often, for how long and how visitors will come back to your website.
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November 1st, 2010 | | Tags: , , , , , , , , , , | No Comments »

Digital Consultant links for July 23rd through July 27th

These are my links for July 23rd through July 27th:

  • The Subjective Web: Semantic Evolution – A nice, easy to understand article on what the Semantic Web will mean for searching and finding information online, by Raymond Bentinck.
  • International SEO – An informative 26-page e-book by Hallam Internet which gives some great advice on considering your options for an international website – considering different trends in search, findability and language.
  • Facebook to launch PayPal-style ‘Credits’ in September – I'm sure we've been here before but it seems that Facebook will be launching their own credit system, going head to head with Paypal to allow users to pay for physical and virtual goods within the network. If anyone can take on PayPal it's Facebook – but the jury is out as to how many of it's users will adopt it. If this works well for micropayments this could be a big step in allowing all kinds of transaction models.
  • Companies Throw Their Weight Behind Online Video – State-side, we're seeing more and more growth in online video, with the vast majority of Top 50 retail companies now using video for product advertising and video blogging. The growth of video for marketing looks set to continue onwards and upwards.
  • Reality Check: Just Six Percent Of TV Viewing Is Non-Linear – As us people of the future wax lyrical about time-shifted TV and video-on-demand, the stark reality is that although many people do watch VOD channels, it only accounts for 6% of TV viewing time. It seems people are happy, after all, with scheduled TV.
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July 27th, 2010 | | Tags: , , , , , , , , , , , , , , | No Comments »

Today’s Digital Consultant Links for June 25th

These are my links for June 25th from 08:03 to 19:25:

  • What Makes Up a Social Marketing Strategy? – Research on marketers use of social media strategy – a shocking 52% are operating "without a game plan" and only 45% have a social media comapny policy. Most believe planning and delivering on social media is the main responsibility of the marketing department. Whatever happened to joined-up thinking?
  • Legal considerations for people responsible for websites – Useful little primer and links for legal responsibilities for those running websites, explaining a bit about your responsibilities as moderators and for data protection.
  • Marketing week: Digital Strategy supplement – Marketing bible Marketing Week have a selection of useful articles on digital strategy including the important of data, search and social media in making marketing decisions.
  • Consumer health trends – Useful stats from Creation Healthcare on international health search trends in relation to digital engagement.
  • Manual for bands and brands – Brand sponsorship of bands is probably the biggest growth area for investment in music. This mini e-book (a sort of commercial tribute to the Bill Drummond 'How to Have a No 1' Manual) has some good food for thought on what as a band you need to consider to make the partnership work.
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June 25th, 2010 | | Tags: , , , , , , , , , , , , , , , , | No Comments »

Digital Consultant links for June 18th through June 23rd

These are my links for June 18th through June 23rd:

  • Social Media Playbook – A little 101, but some useful up-to-date stats on the latest hip and happening social media networks, and some tips as to how to use them well for business in this E-Book. I disagree with some of their frequency guidelines: this should depend on the quality of content you have and the level of engagement of your audience.
  • New training courses I’m delivering: Creating Online Video for Web and Personal Branding – I've recently started to develop and deliver e-marketing training courses for Derby's Creative Exchange, a professional media training centre at University of Derby. I'm really excited about these new courses which are really expanding the reach of e-marketing to new practical and strategy elements. The first two courses are on Creating Online Video for the Web (29 June) and Personal Branding (30 June). Both are free to Derby city residents, and cost £25 if you're not.
  • The future of social/E-Mail Integration – E-Marketer research on businesses linking their social media to email campaigns, and vice versa. Seems very few are doing it (which seems like a no brainer to me) but more are going to step up their integration. I always say to clients: don't throw baby out with the bathwater: email marketing is still the highest conversion, highest sharing of 'social' media and best way to build in a long term opt-in customer base.
  • Margaret Gould Stewart: How YouTube thinks about copyright – Video from the Iconic TED conference series on how YouTube's technology allow rights holders to register tracks and when matches in the system are detected (including music in the background and mashups) the rights holder can decide if they wish to allow their film & music work to be used in its new context, presenting a new twist on copyright in the digital age.
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June 23rd, 2010 | | Tags: , , , , , , , , , , , , | No Comments »
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