These are my links for January 9th through January 29th:

  • Twitter Ad Revenues to Soar This Year- eMarketer – Prediction of the online/social ad network in next year, which shows Twitter ads to grow from a low starting base to exceed the dying MySpace this year. Facebook remains the daddy of social advertising, with the lion's share of all spend for some time to come.
  • Top 10 Productivity Tools for Entrepreneurs – Nicely curated collection of online tools for social media, project management and client management for the budding start-up.
  • Why Is Chinese Web Design So Bad? – OK a linkbait headline, but this post from Think Vitamin talks about the different aesthetics and cultural differences as to why Chinese websites appear so '1995' and cluttered, rarely getting to the point quickly for its users. Having worked on a multi-lingual site recently, this insight is fascinating that its not just images and text but the whole navigation and approach which is distinctly different out east.
  • Filtering places – Another insightful post from Mr Pete Ashton from his The Future of Local series, this time looking at augmented reality and how layers of data align with our human instincts to filter, or add meta and meaning, to the world around us. A refreshingly human view of the potential of this curious and emerging mobile technology.
  • Seven Rules for Effective Social Networking For Artists – A good approach for independent artists to social networking, particularly disarming that the 'pin ups' of social success like Amanda Palmer should be treated with caution: establishing human relationships (and unpicking this if you're in a band) with fans is at the centre of a fan engagement approach – and being genuine.
  • How to Improve Engagement with your Webisodes – Useful diagrams and approaches for transmedia (previously known as cross platform) producers to improve engagement and blending secondary (non webisode) material and scheduling to enhance audience engagement.
  • Empowerment and Innovation – Great article from online community/social expert Pete Ashton on how blogging can (sometimes) increase the empowerment, knowledge and understanding of the blogger using example of Birmingham bloggers (disclaimer: many of these writers are old friends of mine!). Part of an excellent series of posts on 'The Future of Local' for the 'Talk About Local' project.
  • Number of global co-working spaces doubles – If, like me, you work from a range of home and client offices its refreshing to know that the amount of coworking spaces for nomadic and freelance workers has doubled from 2010 to 2011. Whilst I've often enjoyed the spontaneous encounters in co-working places many are still problematic: hard to make phone calls due to background noise, lack of easy to book private spaces etc. but no doubt competition will bring more variety to the market. Co-working Europe have a co-working conference this Nov and have published a list of European co-working spaces (no doubt incomplete – the two places I use TechHub in East London and Antenna in Nottingham both missing!) http://coworkingeu.wordpress.com/2010/10/12/more-than-140-coworking-spaces-in-europe-here-is-a-list/ (via Freelance Advisor and Dave Harte)
  • 20 minutes on Facebook – An analysis project showed what a typical 20 minutes of activity on Facebook contained, which was multiplied to show the impact of a year of data. 1 million links and 1.85 million status updates are shared in 20 minutes (doesn't seem like that much to me, far under the volume of Twitter)
  • 17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein – The last 2011 crystal ball gazing article – promise! This time a savvy UK digital marketing perspective from Econsultancy's Ashley Friedlin, including an expectation that social media is less about ROI and more something we have to do, user experience gets more touchy feely, and new ways of harnessing data.
  • Ten 10 Predictions for Digital in the Middle East, 2011 – Out in the middle east, interestingly the landscape of digital media has many similar challenges and predictions than in the west, perhaps overall reflecting UK trends from around 2008/9.
  • Internet Marketing: The 10 Biggest Mistakes Made by Artists and Creatives (and How to Fix Them) – Lateral Action's quirky but true round up of creative's internet marketing errors (including social media narcissim) equally applies to a lot of other small business sectors. Adding people without permission to your email list – keep those hands raised!
  • How Online Video Can Reach the Business Audience – More evidence to show that video is an extremely effective tool for business, with up to 65% of executive visiting a vendors website after watching a business video, and 45% puttng in a call. Compelling video definitely helps speed up the sales funnel.
  • UK’s Digital Music Boost Slowed In 2010 – In the week HMV announce the closure of 60 stores nationally, more bad news as it seems digital music sales have grown little and overall music sales are likely to have only retained in units and declined in overall turnover, when BPI's figures are announced in March.
  • Our Bets For Digital Media In 2011 – The excellent media and publishing journal paidContent:UK gaze through a crystal ball to see what's ahead for digital media in 2011 with predictions on the popularity of mobile check-ins, tablets and interactive tv.
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These are my links for November 1st through November 4th:

  • How to write for the web: 23 useful rules – Some no-nonsense rules from tech journalist Chris Lake on how to develop compelling writing for the web. Light on the SEO, more about how to communicate your message using good layout and structure.
  • Social media and internal communications: Interview with WebJam – Article on how to use social networks (or socially enhanced intranet) for internal communications. Crucial to succcess is taking a user-centred approach to design and having clear user guidelines and a policy.
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These are my links for October 28th through November 1st:

  • People that ‘like’ branded content aren’t customers- study – Yet more research into consumers interaction with brands in social media, this time funded by YouTube, shows users are motivated by different draws to share online – impressing and entertaining their friends is critical. Fans may ‘like’ products they aren’t yet customers of.
  • Internet worth £100bn a year to UK economy – New research shows UK is 6th most e-dependent nation, with a value of £100Bn (60% from consumption) and net exporters of E-goods, employing 250,000 in the e-commerce sector with growth predicted at 15%.
  • Virgin to roll out 100MB broadband from December – Superspeed broadband hits the UK in full force this Dec – Virgin’s 100Mb (though note the upload speed is only 10Mb) broadband sets the benchmark for other providers to offer faster connection at affordable prices, encouraged by a government fund of £300M for rural broadband, this could see Britain finally catching up with the rest of the world in our connectivity.
  • Planning and managing a digital strategy white paper – This is a really fantastic e-book from marketing consultancy Red Ant and covers all the considerations and planning processes you should be thinking about when planning an digital strategy. It is particularly focused around campaigns and using different methods to measure financial and non-financial success and return on investment. Brilliant!
  • How to Make Users ‘Stick’ to your site – Great article from web designer’s perspective on how to develop ‘sticky’ content on your site, one of my big soap box topics. Great content, encouraging engagement and great design all increase how often, for how long and how visitors will come back to your website.
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These are my links for October 12th through October 15th:

  • Almost a quarter of Europeans can’t be bothered with the net – Doesn’t matter what the bribe is at government leve, or how cheap the broadband access, it seems that 23% of Europeans just aren’t interested in being online. Phone penetration is at 98%: how long will it take to get internet usage to this point of almost total saturation?
  • TNS Digital Life | Internet Statistics & Social Media Usage – Survey of 50,000 web users in 46 countries with amazing visual representations of statistics to show how they all are using the internet and social media. Digital is a growing trend globally, across the world.
  • New Media Knowledge – BBC launches new mobile apps – As the BBC plan to launch a series of new apps for sport and news. Their Head of Future Media, Erik Huggers, talks about the elephant in the room: lack of cross platform compatability for mobile apps, which is preventing the growth of services to eager consumers. This may favour producers to move towards preferred platforms (the iphone clearly dominates here for media content).
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These are my links for October 4th through October 7th:

  • Social growth takes a breather – Forrester, experts in pioneering many aspects of research into measuring social media, show in their latest research update that in the US, that ‘joiners’ are the most frequent category of users and ‘inactivities’ and ‘spectators’ are on the up whilst ‘creators’ are slightly on the way down. This could be attributed to the final waves of late adopters coming online, however, the general trend of producers and creators growing seems to be flattening slightly.
  • Companies Struggle to Keep Social Media Content On-Message – Articles like this really peeve me off. Apparently three quarters of all brand social media messages are ‘off topic’, containing “opinions, personal experience, knowledge of competitors and products, and speculation.” That figures seems far too low. Surely at least 80% (if we follow my 80/20 rule: at value at least 80% of the time, sell no more than 20% of time, or less) SHOULD be off topic. Social media is a way to engage, listen, share and create a valuable space for exchange for the brand or organisation. Messages shouldn’t be totally UNbranded or totally OFFtopic for the organisation’s area of business, but equally social media is NOT an overt brand sales tool.
  • Kodak Zi8, FlipCam, iPhone, and Cybershot Horserace – Fab video for those of you interested in purchasing equipment to make online video for your business (or pleasure): Chris Caroll from Visible Gains creates a ‘horse race’ of the best consumer mini video camera formats out there and the Kodak Zi8 comes out on top (yay for Kodak!)
  • Half-a-billion users don’t mean API payola – Canonical on why open APIs mean control of audiences and power, but not necessarily profit for businesses.
  • .Ly Domains At Risk As Libyan Government Shuts Down Site Without Warning – I picked this up today from a bizarre tweet from Sir Tim Berners Lee, it appears that the popularity of link shorteners (included automatically in popular Twitter management services such as TweetDeck and HootSuite) are falling foul of the Libyan government who are censoring ‘un Sharia’ link content. Be warned! But where to trust – Is.Gd?
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