Digital Consultant links for July 12th through July 14th

These are my links for July 12th through July 14th:

  • What makes the perfect Transmedia Producer? – In-depth discussion on the types of skills and approaches which are working in transmedia. It's heavily led to the Alternative Reality Game (ARG) producers rather than wider producer of entertainment media for new platforms.
  • Social media monitoring: time to say ‘sod it’? – Thought piece on why moderating – and interrupting – Joe Public's conversations in social media may not be a great idea. I think it depends on what you do – people often Tweet about brands because they want help/ response, and certainly being responsive on your own profiles is critical. Joining in wider conversations (e.g. forums or general discussion) will depend on how useful a contribution you can make to the discussion. This may favour technology/product suppliers more than consumer goods and services.
  • UK online video stats: Youngsters favour C4 and ITV over BBC – Blimey: how online video has grown. 2010 sees 5.5 Billion online vdieo viewed each month in the UK, with BBC, ITV and BlinkX as fastest growing properties. Interestingly, the desirable youn 'uns (16-24 year olds) are preferring ITV and Channel to BBC properities.
  • Concept Feedback | Free Concept Reviews for Marketers, Designers and Developers – Here's an interesting 'concept' – this website is a community of designers which lets you upload your concepts for design, websites and print and get feedback from other community members. Offer enough feedback and it's free, or pay a small fee. A great way to get feedback within a community wider than your own organisation, but in a closed setting.
  • Cultivated Play: Farmville – Intelligent article by A. J Patrick Liszkiewicz on why Farmville defines many of the rules of being a good game, but creates social capital through effectively a peer pressure to be kind to your friends (& Farmville neighbours). I'm wondering in anyone in the gaming/digital industry actually like Farmville – no evidence yet, but no denying simple, formulaic social gaming is a major global phenomena. (hat tip: Pete Ashton).
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July 14th, 2010 | | Tags: , , , , , , , , , , , | No Comments »

Digital Consultant links for February 19th through February 22nd

These are my links for February 19th through February 22nd:

  • What women want… from online games – Summary of research into habits of women who play social games. In short: they like to play for a short amount each week, they don't want to pay, they still feel stimatised as 'coming out' as a gamer.
  • Blogging Innovation: Four Models for Competitive Crowdsourcing – An explanation of how different forms of crowd engagement can work, by filtering through experts or directly to an audience, and the relative merits of both.
  • HOW TO: Make Your Small Business Geolocation-Ready – Mashable article great for retail and 'real world' businesses on places to get listed and take advantage of the new phenomena of connecting real world places with mobile digital interaction, e.g. virtual loyalty cards.
  • There’s No Future in Digital Strategy… – Well I may as well pack up and go home then.
    Ah…
    …But there will always be a future for strategy in a world going digital.
    It's subtle, I think I agree. It's a business strategy for a 'going digital world' not just limited to the strategy for what we do using digital. And this fits perfectly with the ethos of what Digital Consultant do: helping you to succeed by building strategies for the digital economy. Voila.
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February 22nd, 2010 | | Tags: , , , , , | No Comments »

Today’s Digital Consultant Links for December 14th

These are my links for December 14th from 18:18 to 18:29:

  • Science of Social Media Webinar Archive – An interesting audio-visual presentation from HubSpot using theory from science (including viral marketing linked to the spread of disease!) to explain how social media can work as a tool to promote successful marketing messages.
  • Health Insurers Caught Paying Facebook Gamers Virtual Currency To Oppose Reform Bill – Another dubious social media practice: "astroturfing," fake grass-roots campaigning using virtual in-game currency to 'pay' gamers on social platforms to support causes – in this case supporting an Anti-Obama government campaign to protect the healthcare insurance industry. It's not illegal, but it's certainly not ethical.
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December 15th, 2009 | | Tags: , , , , | No Comments »

Digital Consultant links for October 23rd through October 26th

These are my links for October 23rd through October 26th:

  • Social Games: How The Big Three Make Millions – Article on Synga, Playfish and Playdom – how they've raised revenue and are valued, but there's a dark side: much income is from 'lead generation' rather than direct subscriptions from players. I wonder if, like many casual games aps, social gaming will become an activity that can only survive in a free-to-play ad-funded model.
  • 5 Small Businesses Successfully Using Social Media – Still proving limited ROI from these examples, but Mashable show 5 smaller businesses making inventive use of social media to grow audiences and sales. I particularly like the Tweeting Korean Naco truck in Los Angeles.
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October 26th, 2009 | | Tags: , , , , | No Comments »

Today’s Digital Consultant Links for October 20th

These are my links for October 20th from 09:25 to 10:19:

  • First Direct campaign reveals uncensored user comments – Another social media smokescreen: First Direct, arguably one of the more digitally-savvy high street banks, has a new website which aims to show – uncensored – users comments about them to encourage transparency and confidence in the financial sector. Having looked at the flash(y) site I would say: Bollocks. Users can barely say a thing, the comments are neither searchable nor available in full and it adds no end value to the customer, only serving to create an expensive PR stunt for the bank. Yet another use of social media spin over substance. I simple open forum, moderated by a community manager, would have been a more effective use of online engagement for the bank.
  • Is EA shelling out $250m for Playfish? – Further evidence that online gaming is growing, as social gaming company (games using social media platforms like Facebook) Playfish are rumoured to be being bought out by leading international games publisher EA (Electronic Arts). Potentially shows a shift from games consoles to other forms of gaming with new forms of revenue (advertising, syndication, premium items)
  • The Lottery Model, The Free Culture Model, The Click Control Model – Bruce Warila on Music Think Tank discuss the idea of a new model for music licensing which combines free culture with the ability for content creators to reclaim their copyright at the point the music is well distributed and popular.
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October 20th, 2009 | | Tags: , , , , , , , , , , , | No Comments »
 
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