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Digital Consultant links for April 27th through April 29th

These are my links for April 27th through April 29th:

Digital Economy Act: Don’t Forget The Wi-Fi! – More details on the Digital Economy Bill and its potential impact on reducing public wifi, this will be a major challenge area too for public service centres e.g. libraries. To me wifi availability is a major part of the sucess of Digital Britain and mobility of workers.
Social Media Strategy Before Tactics – This is an absolute must read article, interviewing some of the good and great in online marketing (including Chris Brogan and Guy Kawasaki) about the relationship between strategy and tactics in social media. Unsurprisingly 90% think it's all about strategy, but some good views on just testing the waters first off, which will work best for a lot of big to small companies.
Checkout optimization tips from Dr Mike Baxter – Interesting guide (for members only) about how improving the checkout experience of e-commerce along can create greater retention and less lost sales. Key takeouts: customers want simplicity (not crowded pages, pop-ups or warning messages) so declutter, and the confirmation message is a great place to post other purchase recommendations. Also using analytics is critical and few e-commerce people use them to their advantage: not using analytics funnels and deep analysis will put you at a competitive disadvantage.

Today’s Digital Consultant Links for April 23rd

These are my links for April 23rd from 10:17 to 10:24:

Hitler Is Very Upset That Constantin Film Is Taking Down Hitler Parodies – After Marmite ordered the BNP to take out images of their product from their site, another strange copyright take down notice has been served this week on hundreds of un-suspecting parody film makers: Constantin Films, makers of the (outstanding) film Downfall, have served notice on many parody film that use the scene of Hitler in his bunker to convey everything from frustration at the new iPhone, leaking a list of BNP members and anything topical/mundane/silly. Parody falls into 'fair usage' in many settings, and the web memes gave the film a breath and life that many German films could never have. It seems a strange move on the part of the film makers, particularly when it's become a 'genre' in itself (this is publicity independent film makers cannot buy), and further shows the divide between how some copyright holders perceive their work should be used, and the means people are choosing to re-create and use their works.
Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) – A summary of how social media can be measured, and what analytics tools can be used.
First Take Analysis: Facebook’s Crusade of Colonization – The irrepressible rise of Facebook continues with yet more changes aimed at opening up the platform, mainly to the benefit of developers and marketers, but with some controversial loss of privacy (basic data about your locations and interests will now be visible to all, unless you choose to remove it). Jeremiah Owyang gives a roundup of the raft of new technical features, and how they threaten to compete with other social services including Google. Facebook are positioning themselves as the personal hub online – even making moves to compete more seriously with email and document sharing services.

Digital Consultant links for January 8th through January 9th

These are my links for January 8th through January 9th:

Meaningful Digital Strategy e-book – Interesting 12 page e-book on 'marketing with meaning' and the failures of online marketing aping the failing of traditional marketing. Interesting case studies here on digital services that create both social and personal value and strong marketing messages, e.g. a Diabetic diet planning tool by a pharm company, and Kraft's best-selling recipe iphone app.
How should we use Twitter at tech events? – This has been appearing in several discussion of late: Twitter is a useful backchannel at conferences and events to get the audience to connect and discuss, and be aware of each other, but frequently sniping, fragmented comments, in-jokes are runing the Twitter back channel and putting off speakers and event organisers. Chris Pirillo 'drive-by' video blog rants on this inappropriateness. I'm tempted to agree: if you're not feedback to your own network, avoid negatives in Twitter back channels, and events organisers should seriously consider either just using the backchannel at key moments, ambiently (e.g. in the foyer, not behind the speaker) or moderating comments.
Are You Getting Dangerous Feedback from Your Readers and Prospects? – Interesting article applicable to just about any kind of business, which turns on its head the idea of using feedback channels to make your product or service better. Instead of leaping on all criticism to change, think 'is this customer a good fit for me?', or it's like selling The Blue Man Group to a fan of Siegfied and Roy. Particularly applicable to a small, personality driven business.

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