These are my links for January 22nd through January 25th:

  • Your Brain Can’t Handle Your Facebook Friends – Intriguingly most people can only really maintain interaction with about 150 people. This is a common theme looking at sizes of 'tribes' but it seems people don't change much, and it equally applies to Facebook. With 700 friends each on Twitter and Facebook, I've recently started to segment people down to 'essential' (regularly check their posts) and 'other' (check if I have time). How are you handling your social networks nowadays?
  • Artists of the World Unite! – Great review of Seth Godin, the guy who coined the phrase 'conversational marketing', new book "Linchpin" which is all abou thow people in a business need to change their thinking to fit in with the web 2.0 world. Also some useful ideas about not following social media just to feel like you're not missing out. How true.
  • Essential Social Media Tools for the Small Business – Yet another SM guide…this time with some useful links to articles about tools and optimising your presence on Facebook and also Yelp – a new one to me (predominantly US site) which collates reviews and interactiosn around physical presence retail businesses, and is challenging Foursquare by including 'check in' options. Location based digital social marketing, accessed by mobile, will be VERY BIG by the end of 2010.
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These are my links for January 14th from 14:03 to 17:45:

  • Finland makes broadband access a legal right – The Finns are leaps and bounds beyond the Brits in making access to the internet a human right – 1Mb connection for all, going up to 100Mb by 2015. Meanwhile, Britain's Digital Economy Bill seems us reach for the hills with 2Mb connections by 2012, and a proposed 'three strikes' internet policy (emulating France) to kick people offline for file-sharing accusations, without a proper legal process.
  • 5 Ways Small Businesses Can Avoid Social Media Panic – More straight-down-the-line advice for small businesses as to how to lightly plan their social media engagement strategy, and ways to monitor it. It's tricky as social media is a slow build tactic, but may not suit a fast moving start-up. It's also worth testing it out, and if it's taking up more time than it's hitting the goals, look at other tactics. I'd argue SM is an integrated tool within a larger marketing/engagemnt strategy – not a standalone thing.
  • Employers reject jobseekers over social networking – Further to my recent post, it seems recruiters are getting heavy-handed at screening applicants using social media. Interesting stats but to me it doesn't stack up: how are companies they accessing personal updates on private network sites e.g. Facebook? This shows also that emloyees should update their privacy settings (and favour closed networks like Facebook over open ones like Twitter or MySpace) or only let real 'friends' see their updates if they're likely to get personal in what they are posting. This sort of suggests it's better to NOT be doing anything real on social media, which is sending out the wrong messages to particularly younger job seekers. It's also furthering a divide between the heavy-hand of corporate employeeism, and the open and transparent expectations of enterprising and freelance employment.
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These are my links for October 23rd through October 26th:

  • Social Games: How The Big Three Make Millions – Article on Synga, Playfish and Playdom – how they've raised revenue and are valued, but there's a dark side: much income is from 'lead generation' rather than direct subscriptions from players. I wonder if, like many casual games aps, social gaming will become an activity that can only survive in a free-to-play ad-funded model.
  • 5 Small Businesses Successfully Using Social Media – Still proving limited ROI from these examples, but Mashable show 5 smaller businesses making inventive use of social media to grow audiences and sales. I particularly like the Tweeting Korean Naco truck in Los Angeles.
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