Digital Consultant links for February 22nd through February 28th

These are my links for February 22nd through February 28th:

  • Disruptive Technology Outlook – Altimeter’s summary of 2011 disruptive technologies to watch. Interestingly Augmented Reality is ‘not yet hot’ but ‘gamification’, print extensions (like QR codes), user curation, co-creation and social search all feature.
  • Google includes personalised social links in users’ search results – A significant change for Google users: search will now be linked to results from your social network profiles interspersed with organic search results. This moves search to a more web 2.0 experience where SEO ‘gaming’ the search engines will reduce and the personalised search experience continues. Being more relevant to real users gives more gain.
  • How Small Businesses Are Using Social Media [INFOGRAPHIC] – These charts show small business are generally finding Twitter more used and useful for engagement than Facebook.
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Digital Consultant links for January 19th through January 21st

These are my links for January 19th through January 21st:

  • How Social Media Helps One Small Business Connect with Fans – Another example of how a small local business (selling computer bags) can connect with international customers and build loyalty using social media. Not big numbers but tangible levels of interaction & engagement. Win-win.
  • Why Social Media Isn’t for Everyone – Intelligent article on why social media won't work for all businesses: it's a game changer with transformative power, but if you just want to hit quarterly sales targetted without changing, it may not be the best investment to make.
  • Google’s Real Time Search Impact on B2B Companies – More on Google's latest shift into including real-time search results from Twitter. This could signify a new approach where brands will need to engage in social media (particiularly Twitter) to rank highly in search, however, could quickly lead to abuse as business 'twitterfy' setting up auto-tweets optimised to their keywords. Given Google also signify Twitter ranking (quality and followers), this approach is likely to lead to limited gains.
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