These are my links for July 23rd through July 27th:

• The Subjective Web: Semantic Evolution – A nice, easy to understand article on what the Semantic Web will mean for searching and finding information online, by Raymond Bentinck.
• International SEO – An informative 26-page e-book by Hallam Internet which gives some great advice on considering your options for an international website – considering different trends in search, findability and language.
• Facebook to launch PayPal-style ‘Credits’ in September – I'm sure we've been here before but it seems that Facebook will be launching their own credit system, going head to head with Paypal to allow users to pay for physical and virtual goods within the network. If anyone can take on PayPal it's Facebook – but the jury is out as to how many of it's users will adopt it. If this works well for micropayments this could be a big step in allowing all kinds of transaction models.
• Companies Throw Their Weight Behind Online Video – State-side, we're seeing more and more growth in online video, with the vast majority of Top 50 retail companies now using video for product advertising and video blogging. The growth of video for marketing looks set to continue onwards and upwards.
• Reality Check: Just Six Percent Of TV Viewing Is Non-Linear – As us people of the future wax lyrical about time-shifted TV and video-on-demand, the stark reality is that although many people do watch VOD channels, it only accounts for 6% of TV viewing time. It seems people are happy, after all, with scheduled TV.