These are my links for April 16th through April 18th:

  • (Infographic) What Musicians Get Paid In The Digital Age – This is seriously depressing stuff. It shows how much a musicians needs to sell if relying on online physical sales and digital distribution alone to earn their keep just to the minimum wage. The greatest gap is the multi-million streams needed on services such as Spotify to achieve less than a few pence in revenue – clearly not achievable if you do not have some trigger from 'mass media' to generate it. Further evidence that musicians need to develop a mix economy of live, work-for-hire, licensing to survive.
  • Near2Home – The local business finder – Here's a new service that may be interesting to hyper local businesses: it's a link you put on your site so if businesses are far away from the areas you serve, you can route them to the Near2Home network. For every three you send, you get two referrals back. May work for more generic types of businesses.
  • Healthcare Engagement Strategy Awards 2010 – Case studies and presentation from yesterday's healthcare engagement strategy awards organised by Creation Healthcare – great examples of how the healthcare and pharmaceutical sector are finding imaginative new ways to communicate important public health and marketing messages to patients and customers.
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These are my links for January 4th from 11:28 to 21:31:

  • West Midlands police talk on social media – Very interested to hear this talk from a recent Connected Nottingham seminar with West Midlands police – their online strategy rocks! It's all about cool cop videos, crime detection and prevention and getting people to see the good work the police do.
  • Six Social Media Trends for 2010 – More interesting future-gazing on the year ahead in social media (like we can in any way predict it!) with some things I've also mused may become big: location services, user filtering (esp to filter heavy users), and social media moving to mobile devices (due to corporate limitations on social media, coupled with the rise in affordable mobile data).
  • The Decade in Management Ideas – Trust Harvard Business Review to offer up this very high-end 'noughties' list of the top trend in Management Ideas – IT/web stuff features strong e.g. Open Innovation, IT as a utility and consumer feedback.
  • Why you will regret using Vimeo – Vimeo is a video-hosting website that's like a sort of grown-up version of YouTube with slightly less slack comments. I was previously suggesting to clients to use it for business channels, but this post has put me off – any content in any way linking to a commercial product, or embedded onto a site serving advertising, may break their terms of service. Looks like Blip.tv may be better option.
  • A man walks into a bar – Interesting article on some of the issues facing B2B websites using the analogy of a bar "Delivering Excellence in Ethanol Combination Services' – it advises to look at bringing the offline sales team into the online marketing process and avoiding bringing jargon into the website, or trying to hide your services from competitors. B2B websites are not a poor cousin of consumer websites: they can bring in far more revenue focusing on higher-value personal interactions.
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