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Digital Consultant links for October 12th through October 15th

These are my links for October 12th through October 15th:

Almost a quarter of Europeans can’t be bothered with the net – Doesn’t matter what the bribe is at government leve, or how cheap the broadband access, it seems that 23% of Europeans just aren’t interested in being online. Phone penetration is at 98%: how long will it take to get internet usage to this point of almost total saturation?
TNS Digital Life | Internet Statistics & Social Media Usage – Survey of 50,000 web users in 46 countries with amazing visual representations of statistics to show how they all are using the internet and social media. Digital is a growing trend globally, across the world.
New Media Knowledge – BBC launches new mobile apps – As the BBC plan to launch a series of new apps for sport and news. Their Head of Future Media, Erik Huggers, talks about the elephant in the room: lack of cross platform compatability for mobile apps, which is preventing the growth of services to eager consumers. This may favour producers to move towards preferred platforms (the iphone clearly dominates here for media content).

Digital Consultant links for October 4th through October 7th

These are my links for October 4th through October 7th:

Social growth takes a breather – Forrester, experts in pioneering many aspects of research into measuring social media, show in their latest research update that in the US, that ‘joiners’ are the most frequent category of users and ‘inactivities’ and ‘spectators’ are on the up whilst ‘creators’ are slightly on the way down. This could be attributed to the final waves of late adopters coming online, however, the general trend of producers and creators growing seems to be flattening slightly.
Companies Struggle to Keep Social Media Content On-Message – Articles like this really peeve me off. Apparently three quarters of all brand social media messages are ‘off topic’, containing “opinions, personal experience, knowledge of competitors and products, and speculation.” That figures seems far too low. Surely at least 80% (if we follow my 80/20 rule: at value at least 80% of the time, sell no more than 20% of time, or less) SHOULD be off topic. Social media is a way to engage, listen, share and create a valuable space for exchange for the brand or organisation. Messages shouldn’t be totally UNbranded or totally OFFtopic for the organisation’s area of business, but equally social media is NOT an overt brand sales tool.
Kodak Zi8, FlipCam, iPhone, and Cybershot Horserace – Fab video for those of you interested in purchasing equipment to make online video for your business (or pleasure): Chris Caroll from Visible Gains creates a ‘horse race’ of the best consumer mini video camera formats out there and the Kodak Zi8 comes out on top (yay for Kodak!)
Half-a-billion users don’t mean API payola – Canonical on why open APIs mean control of audiences and power, but not necessarily profit for businesses.
.Ly Domains At Risk As Libyan Government Shuts Down Site Without Warning – I picked this up today from a bizarre tweet from Sir Tim Berners Lee, it appears that the popularity of link shorteners (included automatically in popular Twitter management services such as TweetDeck and HootSuite) are falling foul of the Libyan government who are censoring ‘un Sharia’ link content. Be warned! But where to trust – Is.Gd?

Digital Consultant links for September 7th through September 10th

These are my links for September 7th through September 10th:

Customer Engagement Report 2010 – Econsultancy’s latest report shows that digital engagement is on the increase: investment in mobile and activities in email marketing, microblogging and social networking are leading the way in how businesses are learning to communicate and engage with their customers and audiences.
Is the tablet computing era about to begin? – As new tablet devices to compete with Apple’s million-seller iPad, there may be a strong future in the tablet market, but it’s all to play for.
Facebook Places throws down gauntlet to location-based social networks – The launch of Facebook places doubtlessly turns over the applecart for early location services Gowalla and Foursquare. The future is bright for check-ins, although it’s causing another privacy scare as users resent the opt-in inclusion of location data, which means users movements are easier to track.

Digital Consultant links for August 16th through August 17th

These are my links for August 16th through August 17th:

What Makes Social Media Trustworthy? – An enlightening survey that shows levels of perceived ‘trust’ in different forms of social media, with blogs by people you know as the most trusted source, but Twitter/Facebook updates less so. The best element for creating a sense of trust: be open to both positive and negative comments, and sustain a high quality dialogue in your online community.
What Nonprofits Can Teach Brands About Social – US research shows charities are trendsetters for using social media, with an impressive 97% adoption in some form of social media use. What a great way to engage with volunteers, givers and stakeholders.
Trinity Mirror’s Birmingham Mail Linking Out To Local Bloggers – The hyperlocal trend continues, and this time local blogs are being used by local papers to stem the loss of journalist content (cynical view) or to create interactive, locally driven content. This article talks about a relationship between the publisher and blogger, but via the Twitter watercooler it appears that no permission has been sought in fact. This open up an interesting dilemma for bloggers: by releasing a RSS feed, are you giving permission for others publisher in the professional media to re-publish your work? Creative Commons license give scope for this.
MTVN UK Does A Bebo, Commissions Its First Online-Only Social Drama – The future was looking bleak for interactive drama in UK since the main funder of the form, Bebo, has gone into demise. Youth brand MTV has taken up the mantle by commissioning an issue based drama, Being Victor,combining filmed, blogging and social media elements.

Digital Consultant links for August 10th through August 15th

These are my links for August 10th through August 15th:

The Little Book Series – Alterian produce the ‘little book’ series which are white papers about topics associated with social media marketing and digital engagement. They of course all skew back to promoting Alterian’s products, but they’re useful reads if you’re serious about social media strategy planning and measurement.
The Google Wave That Crashed – When the future has arrived when you’re already here, you may be forgiven for not being on the bus, or missing it entirely. Google Wave was suppose to set out a new precendent for communication and collaboration, combining open forums with email and instant messenging. Google have now killed Wave, which had very low adoption. It was impossible to fanthom out. it didn’t really scratch an itch. But it shows that being a bleeding-edge technology developer, even one as cash-rich and assured as Google, is definitely not a fail safe profession. I didn’t even get to wave it hello.
Maximidia | Ads of the World – Cute: 1950s style adverts for the products of today: Twitter, Skype, YouTube, Facebook.
Is local the new global in mobile search marketing? – By 2013 some 1bn searches for local content will be made on mobiles, and the local business benefits greatly from local search. This article talks about developing your Google Places Optimisation to get ahead of the race for local search.

Digital Consultant links for October 12th through October 15th

Digital Consultant links for October 4th through October 7th

Digital Consultant links for September 7th through September 10th

Digital Consultant links for August 16th through August 17th

Digital Consultant links for August 10th through August 15th

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