These are my links for July 1st from 09:06 to 22:18:

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These are my links for June 15th through June 25th:

  • Make sure your data finds a safe harbour – Cloud computing offers many rewards, particularly to small and medium-sized companies and those with international networks, however many US solutions don’t conform to the EU’s ‘safe harbour’ regulations to protect data.
  • Three Ways Pottermore.com Could Change Book Publishing – JK Rowling’s new own brand Pottermore channel gives more power to the author in exclusively e-tailing digital editions of the Harry Potter titles. Not only is it a means of creating a wider story universe for the Potter characters, but controlling sales and ultimately a means to bypass the publisher.
  • Daniel Kraft: Medicine’s future? There’s an app for that – Another inspiring video from the TED innovation conference: Daniel Kraft looks at technology innovation in healthcare, particularly how apps and links between specialist technology and personal healthcare to enable patients and doctors to make better decisions about their treatments.
  • Paper Prototyping – Wire framing can be a boring task – all those screen and boxes and click-thrus. I recently saw an amazing presentation by High School students in Kenya using elaborate painted diagrams, and this reminds me of it – an animation of a paper approach to wire framing. It really makes you think about how the actions on the website develop.
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These are my links for May 21st through May 31st:

  • WTF is… 4G – A beginner's tech guide to understanding the technology and potential applications for 4G phone networks, which will take over from current 3G networks from 2015 to support better data applications.
  • Most Android Apps Are Hardly Downloaded At All – 80/20 rules in force here: 80% of Android mobile apps have been downloaded less than 100 times, showing the 'long tail' of hits to misses is proportional to other aspects of the media industries. This lends more weight to the thought that Android users are less high value than Blackberry and iPhone when looking at spend per user.
  • Keynote: How to Develop a Mobile Strategy – Presentation video and slides by Jeremiah Owyang, Altimeter, looking at the new strategy approaches needed for mobile including the 'hourglass' engagement where further loyalty is build after purchase. Presents very good example of successful marketing and commerce apps.
  • Tablets Are Money Spinners, But Less Than 5% Use Them Today | paidContent:UK – US adoption stats show smartphone are used by 1 in 3 people, but only 5% are using Tablets (compared to 9% e-readers). Perhaps tablets are the trendy edge of the more basic trend to move from print to e-readers?
  • Taking on Hargreaves’ ‘Digital Opportunity’ – Open Rights Group's mini summary of the Hargreaves Review on copyright reform for the digital age which covers fair use, evidence, policy making and licensing reform.
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These are my links for May 22nd through May 26th:

  • Digital strategy is tool every business can use to maximise endeavour – Here's a little interview with me from this week's Evening Post, Nottingham, business section, talking about my work in digital strategy and also a bit about my work with the CreativeNottingham.com project.
  • Q&A: Gerd Leonhard on why social media beats search – Gerd Leonhard, a very smart chap and the author of 'Future of Music Manifesto' (a big source for my recent study of independent music) on why social media will eventually overtake search, and engagement other reputation management, and why paywalls don't work.
  • Guest comment: When TV met the internet – the perfect love-child – Tom Laidlaw from Videojug on the impact of online video, which has 10x the response rate of other online media.
  • Augmented reality: 10 real world examples from the superbrands – Augmented reality is not just science fiction: both iconic and inventive global brands are starting to experiment in ways real products can interact with computers and screens to engage with their product. In most cases it involves connect a printed icon with your webcam (and additional software) so this is a long way from being a mainstream game changer, but a trend savvy marketers will want to investigate. I particularly like the beer that tells you if it's at the right temperature to drink.
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These are my links for March 29th from 01:03 to 01:35:

  • Taking The Tablet: 15 Ways Publishers Are Re-Imagining The Magazine – Great set of video and text articles looking at how publishers are creating new work and experiences for tablet readers (including Adobe AIR and iPad) which provide rich, multimedia ways for users to interact with texts and advertisements to create enhanced experiences which complement the high value and branding associated with the magazines. The aim being not merely to provide content but experiences which can be monteized.
  • The Democratization of Video Content Creation – Visible Gains, the monetizing video service, sing the praises of cheap, portable HD cameras like Kodak Zi6 and Flip as a source for creating competitive advantage in the organisation: "buy handheld high-definition cameras and distribute them to your best spokespeople and writers. Today’s evolving marketplace requires that you create compelling content to engage your clients and prospects. These are wonderful tools that jump-start the process." My own HD camera weapon of choice is the affordable Kodak Zi6 (c.£70), an HD camera recommended to me by several video bloggers. With free edit software included, there really is no excuse needed to star video blogging and reporting on what your business does.
  • Mediacamp Nottingham: social reporting from CreativeNottingham.com – Yesterday I was live reporting the Medicamp Nottingham (a digital media barcamp) event for my online community site CreativeNottingham.com. This was my first experiment in 'social reporting' – using online tools to capture and disseminate an event. Our experiment was all about real-time reporting – capturing as close to live reports as possible. This included using 'CoverItLive' to live blog key talks (which were updated in realtime on the website), very quick event reports (my the end of the day I'd worked out how to report, photograph the room and upload the blog post by the end of each session), short audio and video interviews with speakers and delegates and photographs uploaded throughout the day. We used our community website www.creativenottingham.posterous.com as a repository for media content. A good (tiring) day, lots of lessons learnt as to how to do it better next time.
  • Does The Times’s New Paywall Add Up? – June 2010 (presumably after the election) will see a landmark event in UK online publishing: The Times will sit all their content behind a paywall costing online readers £1 day (the same cost as the print edition. Ouch). Commentator Nick Thomas at Forrester Research looks at the economics, which is likely to see a reduction in readership to a tiny 60,000. The Times believe the niche, commited readership will still attract quality advertisers. This is a significant event as other news publishers will be likely to either follow suite or move to freemium based models (under discussion for The Independent) embracing building larger pools of readers and online audiences. Murdoch may be a brave fool with this move, yet he may also have hit on a way to change the online economy – force those who value to pay.
  • Women in TV: the missing 5,000 – A shocking report from the Edinburgh TV festival showing that 5,000 women left the TV industry last year, versus 750 men. The festival's panellists irated the audience by suggesting freelancers should pull themselves together, whereas many women feel the inflexible working practices mean that women are simply forced out of the industry when they want to start a family. The TV crisis is unlikely to see any major changes in working practices but hopefully sparking a debate will put the issue at the forefront of agencies like Pact and Skillset.
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