These are my links for January 9th through January 29th:
Twitter Ad Revenues to Soar This Year- eMarketer – Prediction of the online/social ad network in next year, which shows Twitter ads to grow from a low starting base to exceed the dying MySpace this year. Facebook remains the daddy of social advertising, with the lion's share of all spend for some time to come.
Why Is Chinese Web Design So Bad? – OK a linkbait headline, but this post from Think Vitamin talks about the different aesthetics and cultural differences as to why Chinese websites appear so '1995' and cluttered, rarely getting to the point quickly for its users. Having worked on a multi-lingual site recently, this insight is fascinating that its not just images and text but the whole navigation and approach which is distinctly different out east.
Filtering places – Another insightful post from Mr Pete Ashton from his The Future of Local series, this time looking at augmented reality and how layers of data align with our human instincts to filter, or add meta and meaning, to the world around us. A refreshingly human view of the potential of this curious and emerging mobile technology.
Seven Rules for Effective Social Networking For Artists – A good approach for independent artists to social networking, particularly disarming that the 'pin ups' of social success like Amanda Palmer should be treated with caution: establishing human relationships (and unpicking this if you're in a band) with fans is at the centre of a fan engagement approach – and being genuine.
How to Improve Engagement with your Webisodes – Useful diagrams and approaches for transmedia (previously known as cross platform) producers to improve engagement and blending secondary (non webisode) material and scheduling to enhance audience engagement.
Empowerment and Innovation – Great article from online community/social expert Pete Ashton on how blogging can (sometimes) increase the empowerment, knowledge and understanding of the blogger using example of Birmingham bloggers (disclaimer: many of these writers are old friends of mine!). Part of an excellent series of posts on 'The Future of Local' for the 'Talk About Local' project.
Number of global co-working spaces doubles – If, like me, you work from a range of home and client offices its refreshing to know that the amount of coworking spaces for nomadic and freelance workers has doubled from 2010 to 2011. Whilst I've often enjoyed the spontaneous encounters in co-working places many are still problematic: hard to make phone calls due to background noise, lack of easy to book private spaces etc. but no doubt competition will bring more variety to the market. Co-working Europe have a co-working conference this Nov and have published a list of European co-working spaces (no doubt incomplete – the two places I use TechHub in East London and Antenna in Nottingham both missing!) http://coworkingeu.wordpress.com/2010/10/12/more-than-140-coworking-spaces-in-europe-here-is-a-list/ (via Freelance Advisor and Dave Harte)
20 minutes on Facebook – An analysis project showed what a typical 20 minutes of activity on Facebook contained, which was multiplied to show the impact of a year of data. 1 million links and 1.85 million status updates are shared in 20 minutes (doesn't seem like that much to me, far under the volume of Twitter)
17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein – The last 2011 crystal ball gazing article – promise! This time a savvy UK digital marketing perspective from Econsultancy's Ashley Friedlin, including an expectation that social media is less about ROI and more something we have to do, user experience gets more touchy feely, and new ways of harnessing data.
How Online Video Can Reach the Business Audience – More evidence to show that video is an extremely effective tool for business, with up to 65% of executive visiting a vendors website after watching a business video, and 45% puttng in a call. Compelling video definitely helps speed up the sales funnel.
UK’s Digital Music Boost Slowed In 2010 – In the week HMV announce the closure of 60 stores nationally, more bad news as it seems digital music sales have grown little and overall music sales are likely to have only retained in units and declined in overall turnover, when BPI's figures are announced in March.
Our Bets For Digital Media In 2011 – The excellent media and publishing journal paidContent:UK gaze through a crystal ball to see what's ahead for digital media in 2011 with predictions on the popularity of mobile check-ins, tablets and interactive tv.
These are my links for June 18th through June 23rd:
Social Media Playbook – A little 101, but some useful up-to-date stats on the latest hip and happening social media networks, and some tips as to how to use them well for business in this E-Book. I disagree with some of their frequency guidelines: this should depend on the quality of content you have and the level of engagement of your audience.
New training courses I’m delivering: Creating Online Video for Web and Personal Branding – I've recently started to develop and deliver e-marketing training courses for Derby's Creative Exchange, a professional media training centre at University of Derby. I'm really excited about these new courses which are really expanding the reach of e-marketing to new practical and strategy elements. The first two courses are on Creating Online Video for the Web (29 June) and Personal Branding (30 June). Both are free to Derby city residents, and cost £25 if you're not.
The future of social/E-Mail Integration – E-Marketer research on businesses linking their social media to email campaigns, and vice versa. Seems very few are doing it (which seems like a no brainer to me) but more are going to step up their integration. I always say to clients: don't throw baby out with the bathwater: email marketing is still the highest conversion, highest sharing of 'social' media and best way to build in a long term opt-in customer base.
Margaret Gould Stewart: How YouTube thinks about copyright – Video from the Iconic TED conference series on how YouTube's technology allow rights holders to register tracks and when matches in the system are detected (including music in the background and mashups) the rights holder can decide if they wish to allow their film & music work to be used in its new context, presenting a new twist on copyright in the digital age.
These are my links for May 29th from 18:05 to 21:31:
iPlayer Makes TV More Social, Without Re-Inventing The Social Network Wheel – Two articles this week show the close entwining of TV and web as two supporting media: BBC's iPlayer is becoming more social, allowing viewers to connect with friends and live chat. Meanwhile, ITV are signalling the arrival of the world cup with more focus on 'two screen' TV (web supporting TV) experiences: http://paidcontent.co.uk/article/419-itv-formalising-twin-screen-strategy-first-stop-world-cup/
Stop The Presses: ‘Sunset’ For Print In Five Years, FT Sees – In the week the iPad hits the UK shops, forecasters are nodding to the end of the print press and distribution chain, as readers and mobile devices signal the end of tree-based media. Business-to-business publications (like the Financial Times) are likely to be the first to fall, with the timescale estimates ranging from 5-30 years. If you're working in B2B markets – are you ready for an online only content and marketing landscape?
Six Spaces of social media – An old (2007) but interesting means of categorising social spaces rather than by type or platform but purpose, like 'secret spaces' and 'publishing spaces'. A good way of thinking about user behaviours within the social platform you are working in.
Emotional Interface Design: The Gateway to Passionate Users – Another super articles from the web development gurus over at Carsonified (a rare example of an international, outward facing UK digital co) looking at how personal branding and positive emotional connection can be made through good design, including examples like 'Feathers', the tweeting bird that changes colour as your reach your character limit. Relating online user needs to Maslow's Hierachy of Needs, we need to be reaching not just functional but pleasurable services for users.
Audio Hosting Sites for Web Series Producers – Audio doesn't have that one stop 'destination' feel like video has with the mighty YouTube, which makes it hard for audio producers to know where is the best place for them to host (or podcast) their audio. Storygas gives their view on the benefits of several audio hosting services with demo videos (the irony!). It seems far more nowadays that audio producer have to create their own audiences, although there is still demand on YouTube for audio only streaming (or 'radio with pictures' as I heard one radio producer call it).
What can TV’s Embarrassing Bodies teach the healthcare industry? – Here's an article I wrote for the Healthcare Engagement Strategy e-journal about the Channel 4 TV show and website Embarrassing Bodies, which was extremely successful at engaging TV and web audiences in important medical issues. I interviewed Channel 4 Commissioner Adam Gee and Maverick Television's Jonnie Turpie.
Consumer rights briefing on UK Digital Economy Bill for MPs – If you haven't written to your MP yet about the Digital Economy bill, this text from Consumer Focus gives you a good brief on what to complain about. Parliament have only allocated a half day to debate this bill, which should have around 10 days of time to debate thoroughly, given its implications means that users can – without sufficient trial or right of appeal – be disconnected from the internet.