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Today’s Digital Consultant Links for June 25th

These are my links for June 25th from 08:03 to 19:25:

What Makes Up a Social Marketing Strategy? – Research on marketers use of social media strategy – a shocking 52% are operating "without a game plan" and only 45% have a social media comapny policy. Most believe planning and delivering on social media is the main responsibility of the marketing department. Whatever happened to joined-up thinking?
Legal considerations for people responsible for websites – Useful little primer and links for legal responsibilities for those running websites, explaining a bit about your responsibilities as moderators and for data protection.
Marketing week: Digital Strategy supplement – Marketing bible Marketing Week have a selection of useful articles on digital strategy including the important of data, search and social media in making marketing decisions.
Consumer health trends – Useful stats from Creation Healthcare on international health search trends in relation to digital engagement.
Manual for bands and brands – Brand sponsorship of bands is probably the biggest growth area for investment in music. This mini e-book (a sort of commercial tribute to the Bill Drummond 'How to Have a No 1' Manual) has some good food for thought on what as a band you need to consider to make the partnership work.

Digital Consultant links for May 31st through June 6th

These are my links for May 31st through June 6th:

Well, what is a good digital music strategy ? Part 2 – Social Networks – Virginie Berger with some useful advice and stats on the potential for promoting music on social networks, and some tips to be more successful (like apparently adding 'video' to your video title is a winning tactic).
Public Enemy’s New Sellaband Target – Fan funding – getting your 'fans' to pre-pay for your material to fund its production costs – is a great new innovation in the music industry (I recently fan-funded the new Thomas Truax album and received my pre-release download of it today), but this reflection on the difficulties established group Public Enemy have had meeting their targets suggests fan funding may not yet be a mature enough funding mechanism to replace the role (particularly in sales and marketing) of the music industry.
The State of Online Video – A new report from the Pew survey of American life showing 7/10 adults are watching video online, with a large rise in humourous, eduactional, TV and film and political videos, with an increase in user-created content.
Experiments in delinkification – Nicholas Carr, academic and author of 'Is Google Making Us Stupid?', on why hyperlinking in text may be a distraction from the idea you are conveying, and an experiment with putting links after the text like footnotes in a book. I agree partly with this idea, but actually there's another issue (that newspapers and even some credible online publications like Mashable) that hyperlinking encourages users to leave your site rather than 'stickiness' of moving to elsewhere on your site. It's an interesting balance that needs to be struck between providing context and value to what you write, and making sure the hyperlink doesn't detract from either the flow of your idea or the user journey on your website.
Content is everything, so just do it – This is something that has bothered me for a while: the 'signal vs noise' ratio that we all have to be producing LOTS of content (status updates, links on Twitter, blog articles) in the drive for attention and search engine indexes. Of course this is a nonsense, you should write what is good, when you can (I ususally recommend to clients some sort of minimum commitment per month of types of content e.g. status updates, video, news article depending on the needs they identify). Ideas are good, volume is bad.

Digital Consultant links for May 4th through May 9th

These are my links for May 4th through May 9th:

Interview With Will Page, Music Industry Economist – Great in-depth interview with a very clever man, Mr Wil Page, the Economist of the UK's Peforming Rights Society (music collection agency) on the importance of UK's successful digital sales industry, the weakness of the 'Long Tail Model' and why Spotify and Trent Reznor are worth investigating.
Digital Strategy: How To Develop a Digital Strategy: Part 1 – Great article by Rich Nadworny on the processes (methodologies and thought processes) he uses as a digital strategist. These basically form into two phases: research and intelligence gathering, followed by setting goals and objectives. For my own work I use a variation of these tools – essentially focusing on people and the organisation, followed by intelligence gathering then goal setting/measuring. I'll be blogging more on my own methodologies soon, in meantime sign up to Rich's blog for Part 2.
7 things people get wrong about the Internet and TV – An interesting take on why the internet is not killing TV: far from it, video/web TV needs the maturity of the TV model to succeed. I also read a report this week that suggest that when people are surveyed about their media viewing habits they usually underestimate TV hours viewed, and over-estimate web video. All in all, David Lynch was wrong – TV isn't dead (yet).
Digital Strategy: How To Develop a Digital Strategy: Part 1 – "Digital strategy, simply put, is a plan to use digital, two-way media to communicate with other people. The keys in that sentence are: plan, digital, two-way." Great article by Rich Nadworthy neatly summarising exactly what digital strategy is about: different areas of detailed research followed by setting goals and objectives.
Strategy’s Golden Rule – The one golden rule of strategy: don't try and beat the competition incrementally, but find out what they do badly, then aim to be great at that. Using the example of Apple's bad customer service and others, this is a strong lessons in reinventing the rules of disruptive innovation.

Digital Consultant links for April 16th through April 18th

These are my links for April 16th through April 18th:

(Infographic) What Musicians Get Paid In The Digital Age – This is seriously depressing stuff. It shows how much a musicians needs to sell if relying on online physical sales and digital distribution alone to earn their keep just to the minimum wage. The greatest gap is the multi-million streams needed on services such as Spotify to achieve less than a few pence in revenue – clearly not achievable if you do not have some trigger from 'mass media' to generate it. Further evidence that musicians need to develop a mix economy of live, work-for-hire, licensing to survive.
Near2Home – The local business finder – Here's a new service that may be interesting to hyper local businesses: it's a link you put on your site so if businesses are far away from the areas you serve, you can route them to the Near2Home network. For every three you send, you get two referrals back. May work for more generic types of businesses.
Healthcare Engagement Strategy Awards 2010 – Case studies and presentation from yesterday's healthcare engagement strategy awards organised by Creation Healthcare – great examples of how the healthcare and pharmaceutical sector are finding imaginative new ways to communicate important public health and marketing messages to patients and customers.

Digital Consultant links for March 20th through March 22nd

These are my links for March 20th through March 22nd:

Best Practices for Using Video to Convert Visitors to Leads – Good ebook on using video for conversion.Optimum length is apparently 90 secs before a massive attention drop off and authentic,conversational non professional production works better at conversion than a typical corporate promo. great news for us citizen journalists, handy with a Flip, Kodak zi6 and inspired by the passion we have for our subject.
South Africa Set For Digital Music Expansion – Emerging markets for digital music may make up the gap in Western sales: South African could see a commercial music service this year.
Strategic Skills Assessment for the Creative Media Industries 2010 – Skillset, the sector skills council for media (aka a skills funding quango) have conducted an analysis of future skills needs, concluding creative media jobs set to rapidly grow, with multiplatform skills a major shortage and developing new business models to monetise content. Nothing you haven't heard before, but always worth hearing again – particularly in such a deep and difficult recession when so many creatives are losing their jobs and considering getting out of the sector.

Today’s Digital Consultant Links for June 25th

Digital Consultant links for May 4th through May 9th

Digital Consultant links for March 20th through March 22nd

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