These are my links for March 29th through March 30th:

• BBC – Research and Development: The Mythology Engine – representing stories on the web – A very interesting article on a new BBC R&D experiment into the 'mythology engine', basically an online way of following the story universe of long-running drama. I could have done with this lately when I was trying to work out how to catch up on many gaps years of Eastenders storylines (answer: you can't. Wikipedia non-linear character profiles next best bet). I had no idea BBC was researching these kind of transmedia storytelling concepts – very much look forward to an eventual roll out.
• Crossing the digital threshold – DIGITAL OPPORTUNITIES – This is an article I wrote for Arts Professional magazine for their 'digital opportunities' edition. It's about a current client, Threshold Studios (a media training organisation) and how they are meeting challenges of entering the digital space for both comms, marketing and training their beneficiaries. Some other good articles in the magazine too including an experiment with Twitter as a social tool by Pilot Theatre. This content is usually behind a paywall so have a look at it quickly…
• Google wins AdWords trademark case – There seems to be quite a bit of wrangling going on with copyright holders trying (rightfully) to protect use of their trademark whilst (wrongly) restrict others to use their trademark name. This ruling ensure that all words – trademarked or otherwise – are fair game in the online advertising space.