These are my links for May 4th through May 9th:
- Interview With Will Page, Music Industry Economist – Great in-depth interview with a very clever man, Mr Wil Page, the Economist of the UK's Peforming Rights Society (music collection agency) on the importance of UK's successful digital sales industry, the weakness of the 'Long Tail Model' and why Spotify and Trent Reznor are worth investigating.
- Digital Strategy: How To Develop a Digital Strategy: Part 1 – Great article by Rich Nadworny on the processes (methodologies and thought processes) he uses as a digital strategist. These basically form into two phases: research and intelligence gathering, followed by setting goals and objectives. For my own work I use a variation of these tools – essentially focusing on people and the organisation, followed by intelligence gathering then goal setting/measuring. I'll be blogging more on my own methodologies soon, in meantime sign up to Rich's blog for Part 2.
- 7 things people get wrong about the Internet and TV – An interesting take on why the internet is not killing TV: far from it, video/web TV needs the maturity of the TV model to succeed. I also read a report this week that suggest that when people are surveyed about their media viewing habits they usually underestimate TV hours viewed, and over-estimate web video. All in all, David Lynch was wrong – TV isn't dead (yet).
- Digital Strategy: How To Develop a Digital Strategy: Part 1 – "Digital strategy, simply put, is a plan to use digital, two-way media to communicate with other people. The keys in that sentence are: plan, digital, two-way." Great article by Rich Nadworthy neatly summarising exactly what digital strategy is about: different areas of detailed research followed by setting goals and objectives.
- Strategy’s Golden Rule – The one golden rule of strategy: don't try and beat the competition incrementally, but find out what they do badly, then aim to be great at that. Using the example of Apple's bad customer service and others, this is a strong lessons in reinventing the rules of disruptive innovation.
