These are my links for April 27th through April 29th:
- Digital Economy Act: Don’t Forget The Wi-Fi! – More details on the Digital Economy Bill and its potential impact on reducing public wifi, this will be a major challenge area too for public service centres e.g. libraries. To me wifi availability is a major part of the sucess of Digital Britain and mobility of workers.
- Social Media Strategy Before Tactics – This is an absolute must read article, interviewing some of the good and great in online marketing (including Chris Brogan and Guy Kawasaki) about the relationship between strategy and tactics in social media. Unsurprisingly 90% think it's all about strategy, but some good views on just testing the waters first off, which will work best for a lot of big to small companies.
- Checkout optimization tips from Dr Mike Baxter – Interesting guide (for members only) about how improving the checkout experience of e-commerce along can create greater retention and less lost sales. Key takeouts: customers want simplicity (not crowded pages, pop-ups or warning messages) so declutter, and the confirmation message is a great place to post other purchase recommendations. Also using analytics is critical and few e-commerce people use them to their advantage: not using analytics funnels and deep analysis will put you at a competitive disadvantage.
