These are my links for February 3rd through February 5th:

• Telegraph to stop chasing unique users – The publishing industry is moving away from chasing numbers of readers (strange as that's their print model) and is looking to create commercial channels that favour engagement rather than quick hit read and leave, common with online news. It's an interesting bent, as it signifies that even readership – the wholly grail of on and offline publication – becomes less significant in the need to upsell. No doubt they are taking the lead from The Times who are rumoured to be introducing specialist, paid channels in niche subjects.
• Building a hyperlocal website: 5 things hyperlocal can do and be, times 5 – As a founding member of CreativeNottingham.com, I'm speaking at an event in March about local blogging, so this article interviewing some of the biggest names in UK and US in hyperlocal blogging with their thoughts on how local blogging provides an immediate, powerful force against the merging of newspapers is very interesting.
• App Recommendations from MediaCampLondon – I was at MediaCamp London on Monday, which was a great get together organised by London's social media mafia as an unconference to talk about all things to do with the social web. My highlights were Heather Taylor from Paypal talk on filming video interviews for the web which had some extremely useful advice for my new video content project, and Caron Jane Lyon from PCM Creative getting everyone to talk about their 'Doh-Ray-Me' of their social media journey – how they came to it, why and how it is useful to them. In the extreme tech category, this talk by Jamie Riddell discussing apps (mainly for iPhone but some Twitter and more general web apps) has some extremely useful links for those who are running community or business projects in social media marketing.