marketing

Digital Consultant links for August 18th through August 25th

These are my links for August 18th through August 25th:

25 brilliant examples of Facebook brand pages – Econsultancy rounds up some of the better user experiences and brand experiences on Facebook, with great examples of integrated web content and call-to-action marketing. All to often, brands have extremely limited designs or interactivity on Facebook, yet with Facebook XHTML language, you can create micro-site experiences similar to a website. Back to basics web marketing. I ‘like’ it.
The Web Is Dead. Long Live the Internet – Chris Anderson, author of ‘The Long Tail’ and ‘Free’, and Michel Wolff muse the demise of the web browser and rise in closed, app systems and economies for receiving content, and the implications for business and consumer. The growth in mobile doubtless fuels the app economy. Is the web browser dead? Anderson, a known futurologist, is a good trend spotter but the reality of the death of the web browser is greatly exagerrated.

Digital Consultant links for August 4th through August 6th

These are my links for August 4th through August 6th:

Lonely Planet Tries Augmented Reality In Search For ‘Relevant Ubiquity’ – Here’s a good technology/brand fit: Lonely Planet have created an Android augmented reality app. There are now more Android’s in the market than iPhones so developers: let’s see more of you creating content for Android (and not to mention Blackberry and Windows, we’re crying out for some apps to buy!)
How Are Email, Facebook and Twitter Audiences Different? – Interesting research showing that consumer, rather than being siloed, are engaging with brands across a range of marketing subscription medium including Facebook, Email and Twitter.

Today’s Digital Consultant Links for July 16th

These are my links for July 16th from 04:07 to 13:16:

YouTube to Award $5 Million in Grants to Video Producers in Pseudo-Production Fund – Since the decline of Bebo as an online video investor, it seems YouTube will be the next big investors exchanging product investment with ad sales. It certainly makes more sense as they're more sustainably funded (by Google) and there's an interest to them to make sure the content will drive audiences.
Why Many Teens Are Moving on from Facebook – US led research suggests Facebook may be losing it's sheen with the teens – the crucial market to ensure long-term success. The question I wonder is where are they going? Back to Bebo or MySpace? It seems not. Perhaps we are shifting now away from the big destination networks to slightly more specialist spaces.
Social media in China: an introduction – Some useful stats on how China is adapting to the internet. Although internet adoption is low, this still represents over 400 million internet users, all hungry for engagement, content and e-commerce.
What Can Small Businesses Learn From Old Spice Viral Social Media Campaign – Bit late to party but Old Spice is causing a splash with their video and Twitter campaign to speak to the spice's new pin-up. This is a great approach – delighting audiences with personal responses and fun content, the perfect use of social media.
Augmented Reality Explained by Common Craft – Another lovely hand made papercut video about high technology: this time Common Craft tackle augmented reality – what it is and what you can do with it today.

Today’s Digital Consultant Links for June 25th

These are my links for June 25th from 08:03 to 19:25:

What Makes Up a Social Marketing Strategy? – Research on marketers use of social media strategy – a shocking 52% are operating "without a game plan" and only 45% have a social media comapny policy. Most believe planning and delivering on social media is the main responsibility of the marketing department. Whatever happened to joined-up thinking?
Legal considerations for people responsible for websites – Useful little primer and links for legal responsibilities for those running websites, explaining a bit about your responsibilities as moderators and for data protection.
Marketing week: Digital Strategy supplement – Marketing bible Marketing Week have a selection of useful articles on digital strategy including the important of data, search and social media in making marketing decisions.
Consumer health trends – Useful stats from Creation Healthcare on international health search trends in relation to digital engagement.
Manual for bands and brands – Brand sponsorship of bands is probably the biggest growth area for investment in music. This mini e-book (a sort of commercial tribute to the Bill Drummond 'How to Have a No 1' Manual) has some good food for thought on what as a band you need to consider to make the partnership work.

Digital Consultant links for June 18th through June 23rd

These are my links for June 18th through June 23rd:

Social Media Playbook – A little 101, but some useful up-to-date stats on the latest hip and happening social media networks, and some tips as to how to use them well for business in this E-Book. I disagree with some of their frequency guidelines: this should depend on the quality of content you have and the level of engagement of your audience.
New training courses I’m delivering: Creating Online Video for Web and Personal Branding – I've recently started to develop and deliver e-marketing training courses for Derby's Creative Exchange, a professional media training centre at University of Derby. I'm really excited about these new courses which are really expanding the reach of e-marketing to new practical and strategy elements. The first two courses are on Creating Online Video for the Web (29 June) and Personal Branding (30 June). Both are free to Derby city residents, and cost £25 if you're not.
The future of social/E-Mail Integration – E-Marketer research on businesses linking their social media to email campaigns, and vice versa. Seems very few are doing it (which seems like a no brainer to me) but more are going to step up their integration. I always say to clients: don't throw baby out with the bathwater: email marketing is still the highest conversion, highest sharing of 'social' media and best way to build in a long term opt-in customer base.
Margaret Gould Stewart: How YouTube thinks about copyright – Video from the Iconic TED conference series on how YouTube's technology allow rights holders to register tracks and when matches in the system are detected (including music in the background and mashups) the rights holder can decide if they wish to allow their film & music work to be used in its new context, presenting a new twist on copyright in the digital age.

Digital Consultant links for August 18th through August 25th

Digital Consultant links for August 4th through August 6th

Today’s Digital Consultant Links for July 16th

Today’s Digital Consultant Links for June 25th

Digital Consultant links for June 18th through June 23rd

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