These are my links for January 24th through January 26th:

  • Do you really need a digital marketing strategy? – An odd article for Digital Consultant to link to, as usually our answer to this question is 'yes'. But e-Marketing guru Dave Chaffney raises some interesting points – progressive companies shouldn't NEED a digital strategy, it should be integrated into their marketing plan.

    Companies who need to work out how digital fits in with their business, and develop the skills and resources, need a digital strategy today.

  • Don’t Get Lost in Tactics: 4 Ways to Stick to Your Digital Strategy – No nonsense advice by Greg Kihlstom from Carousel30 on ensuring your tactics to execute your digital strategy aren't swayed overly by reverse engineering business changes, fashions or fads and ensuring you measure the return-on-investment of your time, as well as money.
  • Ten tips for measuring the ROI on your digital strategy – A slightly analytics and numeric view (Digital Consultant like to balance these in with softer 'investment' targets with our clients) but some good starting points for considering a return-on-investment to your digital marketing programmes.
  • Understanding and Improving Email Deliverability – Getting those lovely, pretty HTML newsletter into your customer's inbox is a thorny challenge: here's some technical and business tips to making sure they hit the box.
  • The Secrets to Successful Strategy Execution – 2008 Harvard Business Review in-depth guide to research into how businesses (predominantly big corporates) execute strategy through the whole company.
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These are my links for April 10th through April 14th:

  • Top 10 Mobile marketing How-To’s – Hubspot’s report covers case studies of how several retail and e-tail businesses are using mobile marketing (mobile site version and SMS predominantly, not mobile apps) to improve on site conversion and subscriptions. Includes Taco Bell.
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These are my links for March 14th through March 15th:

  • Expand Your Social Media Mix: Twitter Alone is Not Enough – Twitter or status updates are the ‘kebabs’ of social media – immediate but unfilling, requiring frequent updates to stay on top of the ‘noise’. Social strategy Jeremiah Owyang believes these snacks needs to be balanced by more meaningful ‘steak’ content like white papers and articles if you intend to be come a thought leader onlne.
  • 11 takeaways from Econsultancy’s Digital Cream event – Some reflection from UK’s leading digital marketers from a recent Econsultancy event. A few odd things here (like ‘measure because you can’ – I would conter-argue: why?) but some insightful reflection like the dual approach of consider a longer term customer experience versus a more immediate, on-site user experience.
  • Why SEO needs to be baked in – As much as I hate the expression ‘baked in’, this article by Dave Peiris for Econsultancy on considering SEO as part of you decisions when you’re setting up your website – from an SEO friendly CMS to site architecture – is interesting reading for anyone setting up a new site.
  • How to use content marketing: Interview with Lee Odden – Content marketing – using great content combined with good SEO – is something I’m reading more about currently. For those of us who have run content rich website we have know for a long time that content is, if not king, a regal part of your business strategy.
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These are my links for January 9th through January 29th:

  • Twitter Ad Revenues to Soar This Year- eMarketer – Prediction of the online/social ad network in next year, which shows Twitter ads to grow from a low starting base to exceed the dying MySpace this year. Facebook remains the daddy of social advertising, with the lion's share of all spend for some time to come.
  • Top 10 Productivity Tools for Entrepreneurs – Nicely curated collection of online tools for social media, project management and client management for the budding start-up.
  • Why Is Chinese Web Design So Bad? – OK a linkbait headline, but this post from Think Vitamin talks about the different aesthetics and cultural differences as to why Chinese websites appear so '1995' and cluttered, rarely getting to the point quickly for its users. Having worked on a multi-lingual site recently, this insight is fascinating that its not just images and text but the whole navigation and approach which is distinctly different out east.
  • Filtering places – Another insightful post from Mr Pete Ashton from his The Future of Local series, this time looking at augmented reality and how layers of data align with our human instincts to filter, or add meta and meaning, to the world around us. A refreshingly human view of the potential of this curious and emerging mobile technology.
  • Seven Rules for Effective Social Networking For Artists – A good approach for independent artists to social networking, particularly disarming that the 'pin ups' of social success like Amanda Palmer should be treated with caution: establishing human relationships (and unpicking this if you're in a band) with fans is at the centre of a fan engagement approach – and being genuine.
  • How to Improve Engagement with your Webisodes – Useful diagrams and approaches for transmedia (previously known as cross platform) producers to improve engagement and blending secondary (non webisode) material and scheduling to enhance audience engagement.
  • Empowerment and Innovation – Great article from online community/social expert Pete Ashton on how blogging can (sometimes) increase the empowerment, knowledge and understanding of the blogger using example of Birmingham bloggers (disclaimer: many of these writers are old friends of mine!). Part of an excellent series of posts on 'The Future of Local' for the 'Talk About Local' project.
  • Number of global co-working spaces doubles – If, like me, you work from a range of home and client offices its refreshing to know that the amount of coworking spaces for nomadic and freelance workers has doubled from 2010 to 2011. Whilst I've often enjoyed the spontaneous encounters in co-working places many are still problematic: hard to make phone calls due to background noise, lack of easy to book private spaces etc. but no doubt competition will bring more variety to the market. Co-working Europe have a co-working conference this Nov and have published a list of European co-working spaces (no doubt incomplete – the two places I use TechHub in East London and Antenna in Nottingham both missing!) http://coworkingeu.wordpress.com/2010/10/12/more-than-140-coworking-spaces-in-europe-here-is-a-list/ (via Freelance Advisor and Dave Harte)
  • 20 minutes on Facebook – An analysis project showed what a typical 20 minutes of activity on Facebook contained, which was multiplied to show the impact of a year of data. 1 million links and 1.85 million status updates are shared in 20 minutes (doesn't seem like that much to me, far under the volume of Twitter)
  • 17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein – The last 2011 crystal ball gazing article – promise! This time a savvy UK digital marketing perspective from Econsultancy's Ashley Friedlin, including an expectation that social media is less about ROI and more something we have to do, user experience gets more touchy feely, and new ways of harnessing data.
  • Ten 10 Predictions for Digital in the Middle East, 2011 – Out in the middle east, interestingly the landscape of digital media has many similar challenges and predictions than in the west, perhaps overall reflecting UK trends from around 2008/9.
  • Internet Marketing: The 10 Biggest Mistakes Made by Artists and Creatives (and How to Fix Them) – Lateral Action's quirky but true round up of creative's internet marketing errors (including social media narcissim) equally applies to a lot of other small business sectors. Adding people without permission to your email list – keep those hands raised!
  • How Online Video Can Reach the Business Audience – More evidence to show that video is an extremely effective tool for business, with up to 65% of executive visiting a vendors website after watching a business video, and 45% puttng in a call. Compelling video definitely helps speed up the sales funnel.
  • UK’s Digital Music Boost Slowed In 2010 – In the week HMV announce the closure of 60 stores nationally, more bad news as it seems digital music sales have grown little and overall music sales are likely to have only retained in units and declined in overall turnover, when BPI's figures are announced in March.
  • Our Bets For Digital Media In 2011 – The excellent media and publishing journal paidContent:UK gaze through a crystal ball to see what's ahead for digital media in 2011 with predictions on the popularity of mobile check-ins, tablets and interactive tv.
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These are my links for August 26th through September 5th:

  • Google pays $8.5m to settle Buzz privacy invasion suit – It’s hard to feel sorry for web overlords Google, but 2010 appears to be their year of flops. After Orkut fails to gain ground, and their Google Wave failed to transform how people use email, Google Buzz have now been sued for inadvertently revealing users top contacts. Google Buzz seems to perform now better/different function to Twitter and Facebook, and is rarely used so is likely to lead to another wave goodbye moment. Interestingly, they will use the fine to support a $8.5M fund for internet prviacy organisations.
  • File sharing solicitor to face disciplinary body – Which? Report on how solicitors heavy-handed techniques to accuse (often wrongly) consumers of illegal downloading are getting them a rap on the knuckles. Which? also have a useful guide to how to respond to an accusation of file-sharing. No doubt the implementation of the Digital Economy Bill will mean consumer should arm themselves with a better understanding of their legal rights.
  • Crowd Sourcing HealthCare: Sustainable Digital Strategy for the Pharmaceutical Industry – An interesting comparison between lessons in social media monitoring, niche markets and crowd sourcing in the music industry, care of WIRED editor Chris Anderson, and how it can apply to the pharmaceutical industry.
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