These are my links for February 14th through February 21st:
- The Audience Is Always Right – Great presentation on how audiences behaviours are changing in relation to brands and advertising.
- A Bakery Gets Sweet Returns From Social-Media Blitz – Stories like this give us a warm glow – local business creates ‘dessert ambassadors’ via social media after realising that traditional PR gave short boosts but little long term customer loyalty. Now they have seen sales increase 20% and requests for international shippings. Win!