These are my links for April 11th through April 13th:

  • Twitter releases new advertising platform: promoted tweets. – Twitter finally has a business model – and with it we have yet another social platform to advertise on. Twitter adverts will work like Google Pay-Per-Click keywords apearing at the start of search results.
  • Top 10 YouTube Videos About The Web – Here's a bit of linkbait waiting to be linked to…the most popular web video based on viewers – several parodies and homages to social media stars and culture, some fascinating historic videos of the internet and some knowledge enhancing pieces on the history of the internet and the future of publishing. A fascinating collection.
  • Tribal DDB Briefing: iPad – What it is and what it means to your digital strategy – Great summary of the iPad, it's features and how you can develop a content and monetisiation strategy for Apple's shiniest, newest portal web device.
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These are my links for March 29th from 01:03 to 01:35:

  • Taking The Tablet: 15 Ways Publishers Are Re-Imagining The Magazine – Great set of video and text articles looking at how publishers are creating new work and experiences for tablet readers (including Adobe AIR and iPad) which provide rich, multimedia ways for users to interact with texts and advertisements to create enhanced experiences which complement the high value and branding associated with the magazines. The aim being not merely to provide content but experiences which can be monteized.
  • The Democratization of Video Content Creation – Visible Gains, the monetizing video service, sing the praises of cheap, portable HD cameras like Kodak Zi6 and Flip as a source for creating competitive advantage in the organisation: "buy handheld high-definition cameras and distribute them to your best spokespeople and writers. Today’s evolving marketplace requires that you create compelling content to engage your clients and prospects. These are wonderful tools that jump-start the process." My own HD camera weapon of choice is the affordable Kodak Zi6 (c.£70), an HD camera recommended to me by several video bloggers. With free edit software included, there really is no excuse needed to star video blogging and reporting on what your business does.
  • Mediacamp Nottingham: social reporting from CreativeNottingham.com – Yesterday I was live reporting the Medicamp Nottingham (a digital media barcamp) event for my online community site CreativeNottingham.com. This was my first experiment in 'social reporting' – using online tools to capture and disseminate an event. Our experiment was all about real-time reporting – capturing as close to live reports as possible. This included using 'CoverItLive' to live blog key talks (which were updated in realtime on the website), very quick event reports (my the end of the day I'd worked out how to report, photograph the room and upload the blog post by the end of each session), short audio and video interviews with speakers and delegates and photographs uploaded throughout the day. We used our community website www.creativenottingham.posterous.com as a repository for media content. A good (tiring) day, lots of lessons learnt as to how to do it better next time.
  • Does The Times’s New Paywall Add Up? – June 2010 (presumably after the election) will see a landmark event in UK online publishing: The Times will sit all their content behind a paywall costing online readers £1 day (the same cost as the print edition. Ouch). Commentator Nick Thomas at Forrester Research looks at the economics, which is likely to see a reduction in readership to a tiny 60,000. The Times believe the niche, commited readership will still attract quality advertisers. This is a significant event as other news publishers will be likely to either follow suite or move to freemium based models (under discussion for The Independent) embracing building larger pools of readers and online audiences. Murdoch may be a brave fool with this move, yet he may also have hit on a way to change the online economy – force those who value to pay.
  • Women in TV: the missing 5,000 – A shocking report from the Edinburgh TV festival showing that 5,000 women left the TV industry last year, versus 750 men. The festival's panellists irated the audience by suggesting freelancers should pull themselves together, whereas many women feel the inflexible working practices mean that women are simply forced out of the industry when they want to start a family. The TV crisis is unlikely to see any major changes in working practices but hopefully sparking a debate will put the issue at the forefront of agencies like Pact and Skillset.
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These are my links for February 5th through February 7th:

  • Charlie Brooker | iPad therefore iWant? Probably. Why? iDunno – Probably the only post to read on the storm-in-an-iT-Cup that is the launch of the iPad, yet another shiny-shiny gadget from Apple which has made the elusive marketing leap from a gizmo to a life-changing-experience. As someone who just doesn't do Apple at all – and prefer proleterate and less expensive devices like the PC and Nokia, this speak to me. "It's an iPhone for people who can't be arsed holding an iPhone up to their face. A slightly-further-away iPhone that keeps your lap warm."
  • BBC – Media Literacy – I came across this BBC microsite whilst watching the BBC's new 'soap bubble' online drama E20 (a spinoff from Eastenders). The site gives a few video based resources for younger people to undertand the idea of media literacy – including clips from Screenwipe an a interview with teen digital ambassador 'JellieEllie' (I met her years ago, not really sure what to make of what she does now). E20, the BBC are hyping as a 'game changer' as being a significant budget online drama. I disagree – it's a great piece of drama, but as the Controllers interviewed say, the rules of storytelling are the same on the web as TV. I'd like to see the BBC invest in a REALLY innovative interactive drama that does make use of the online medium – E20 is just telly on the web, designed to be packaged back to be telly on the telly. The videos aren't event commentable and embeddable. Channel 4 do some more interesting content for teens in this space like Smokescreen.
  • Tories challenge BT and BBC as part of ‘100MB broadband’ pledge – Zip. Pains me to type this, but here's another very good electioneering policy from the boys in blue: they want to speed up broadband to 100Mb by 2017 by breaking up BT monopoly, which puts crippling prices onto accessing broadband at super high speeds. As far as I'm concerned, this couldn't happen sooner.
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