These are my links for February 5th through February 7th:

  • Charlie Brooker | iPad therefore iWant? Probably. Why? iDunno – Probably the only post to read on the storm-in-an-iT-Cup that is the launch of the iPad, yet another shiny-shiny gadget from Apple which has made the elusive marketing leap from a gizmo to a life-changing-experience. As someone who just doesn't do Apple at all – and prefer proleterate and less expensive devices like the PC and Nokia, this speak to me. "It's an iPhone for people who can't be arsed holding an iPhone up to their face. A slightly-further-away iPhone that keeps your lap warm."
  • BBC – Media Literacy – I came across this BBC microsite whilst watching the BBC's new 'soap bubble' online drama E20 (a spinoff from Eastenders). The site gives a few video based resources for younger people to undertand the idea of media literacy – including clips from Screenwipe an a interview with teen digital ambassador 'JellieEllie' (I met her years ago, not really sure what to make of what she does now). E20, the BBC are hyping as a 'game changer' as being a significant budget online drama. I disagree – it's a great piece of drama, but as the Controllers interviewed say, the rules of storytelling are the same on the web as TV. I'd like to see the BBC invest in a REALLY innovative interactive drama that does make use of the online medium – E20 is just telly on the web, designed to be packaged back to be telly on the telly. The videos aren't event commentable and embeddable. Channel 4 do some more interesting content for teens in this space like Smokescreen.
  • Tories challenge BT and BBC as part of ‘100MB broadband’ pledge – Zip. Pains me to type this, but here's another very good electioneering policy from the boys in blue: they want to speed up broadband to 100Mb by 2017 by breaking up BT monopoly, which puts crippling prices onto accessing broadband at super high speeds. As far as I'm concerned, this couldn't happen sooner.
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These are my links for October 29th from 12:20 to 12:52:

  • Story – the conference – Mat Locke, the commissioner at Channel 4 education, is organising an 'unconference' on storytelling in spring 2010 (just for fun not as a C4 thing) to join together people from a range of disciplines to look at new ways of storytelling. All those in say 'aye'…
  • Finding Funding for your Creative Project – The founder of Gigbeth music festival and all round music education guru Clare Edwards gives her top tips on seeking funding – it's actually not that different to working with clients: getting to know funders and understanding their needs, raise awareness before you ask for cash, but overall to have a kick-ass project you believe in. Although Clare's advice is geared towards the arts and cultural sector, there's quite a few lessons here that are applicable to those seeking public funding in the business and digital sector.
  • 10 ways to measure social media success – As social media increasingly acts as a hybrid between marketing, PR and customer service, this intelligent piece by Econsultancy looks at ways of measuring success and return on investment – with some useful advice on matching the 'hard' numbers (e.g. page views) with metrics around retention and engagement.
  • Social media: the best and worst of 2009 – Tech Crunch's round up of the good (Obama, Zappos, Skittles) and bad (Habitat, Ryanair and – strangely again – Skittles) uses of social media in 2009. Sadly only big brands are making headlines here, which furthers my research into music showing that its mainly 'old' and 'big' media that get rich and noticed online.
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These are my links for October 9th from 08:54 to 09:27:

  • Techniques for Segmenting Content Across Media – More on transmedia storytelling and taking audiences from journeys between platforms, self-contained narrative or cross-platform narrative, including the example of the Mitsubishi seewhathappens.com advert in two parts – one TV, the cliffhanger of the advert resolved by going online.
  • Lance Weiler: When The Audience Takes Control – Indie cross-media filmmaker Lance Weiler interview fans of gaming and films and discusses ways of building audience buy-in and interaction into the content creation process. Also a list of useful resources and tools to encourage dialogue with audiences.
  • Alternative Reality Game Stats – Transmedia expert Christy Dena gives a summary of all the major Alternative Reality Games to date, with stats on participants, production budget and links to interesting review and articles.
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These are my links for October 5th through October 6th:

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