healthcare

Today’s Digital Consultant Links for December 14th

These are my links for December 14th from 18:18 to 18:29:

Science of Social Media Webinar Archive – An interesting audio-visual presentation from HubSpot using theory from science (including viral marketing linked to the spread of disease!) to explain how social media can work as a tool to promote successful marketing messages.
Health Insurers Caught Paying Facebook Gamers Virtual Currency To Oppose Reform Bill – Another dubious social media practice: "astroturfing," fake grass-roots campaigning using virtual in-game currency to 'pay' gamers on social platforms to support causes – in this case supporting an Anti-Obama government campaign to protect the healthcare insurance industry. It's not illegal, but it's certainly not ethical.

These are my links for December 11th from 14:03 to 14:07:

Seth’s Blog: Is it too late to catch up? – A great nugget from the often eloquent Seth Godin on how a company who have done little or nothing in the online space can play catch-up: start with basic stuff: email, e-newsletter, reading and bonuses for online engagement. Do stuff and learn as you do. I disagree though about not having meetings about web strategy: strategy can go alongside (or before or during) the doing to add value.
Serious games: key trends for the healthcare sector – Another article I wrote for the Engagement Strategy journal for healthcare and pharmaceutical marketing leaders. This is about serious games, an area I've been involved with for many years, giving an overview of serious gaming trends in mainstream health games, and also specialist research and software. Includes interviews with Playgen and Active Ingredient.
Social media as a healthcare research tool – I forgot to link to this before…my head was full of forthcoming holidays and suntan lotion.
Here is an article I recently wrote for Engagement Strategy, a journal for healthcare and pharmaceutical marketing leaders, which is all about social media and online tools used for research – i.e. the bit before you do the engagement with people. Includes an overview of sentiment analysis, crowd-sourcing and open innovation.