These are my links for December 12th from 10:51 to 10:53:

• How To… Aggregate online User Generated Content (UGC) for your website – Another article by a great female marketing expert in Nottingham (on a roll today), Carol Jane Lyon from PCM Creative has produced this publication as part of the Arts Council's 'Get Ambition' programme getting arts organisation up to speed with the use of web 2.0 technologies. This is a practical guide to online publishing, RSS, tagging and user generated content.
• Strategic thinking, a marketing mindset, and a clear direction make great businesses – Great article by Clarity Marketing's Francine Pickering on linking your business strategy with a strong marketing strategy for success, along with a video of Nottingham University's Tony Watson showing successful entrepreneurs had strong strategic thinking skills coupled with an emphasis of doing as well as thinking. I would say the same applies to your digital strategy: it needs to complement and enhance BOTH your business and marketing strategy and be applicable and 'doable' to your work and measurable in its successes and complement both the way your business work in the online environment, and your marketing strategy for reaching and selling to customers.