These are my links for April 6th through April 10th:
- Clegg’n'Cameron seek Director of Digital • The Register – Not a ‘Twitter Tsar’ (apparently) but the UK government now seek someone to head up their far-reaching digital ambitions, replacing several other roles that seem to have achieved little in recent years (like the rarely Tweeting Director of Digital Engagement).
- Sharing Content To Show Thought Leadership – Why do marketers curate and share content? Top of the list is establishing thought leadership, according to this US survey. Added benefits include lead generation and boosting SEO, although this is not the main motivation.
- Pepsi on social media metrics – Pepsi’s Head of Digital, Shiv Singh on how they measure metrics for social media: “SIM score, which is like a digital brand health metric. The premise behind it is that what consumers say about us is more important than anything that we say. It’s an indexed competitive score looking at how our brand is doing compared to our competitors, indexed on a hundredth scale. The formula accounts for volume and sentiment, and then weighted by platform.”
- Elements of local digital ecosystems – | DavePress presents a neat summary of the types of actors and activities that make up a local digital ecology.
- Report into social media excellence published – Summary of Gartner’s report into 200 successful operations using social media. It’s all about gathering together and understand your community of interest.
