These are my links for August 4th through August 14th:

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These are my links for July 15th through July 16th:

  • One digital strategy, maximum ROI | Econsultancy – Good view of how you can measure your digital strategy, and manage this either in-house or working with an agency or independent strategist. Digital Consultant provides an unbias service to manage digital strategy, ideal if you don’t have the expertise or headspace internally to manage it.
  • Google+ : Early access doesn’t mean early success | Econsultancy – Why you may want to think, look and plan before joining in the new ‘buzz’ over at Google+ (but do have a look – it’s exciting stuff), and see how it integrates with your digital strategy.
  • Want A Spotify Invite From Klout? The Magic Number Is…20 | paidContent:UK – Interesting partnership: as Spotify US hits the market, they’ve teamed up with Klout to allow early invitations to only those with a certain level of ‘social influence’. Perhaps a marketing gimmick, but interesting model for how exclusivity and rationalising services can be linked to influence.
  • Giving social media marketing a strategic purpose – Marrying the marketing aims with the social approach; Is your strategy about brand awareness, customer engagement or sales? It can only be one of them. Good advice.
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These are my links for July 1st from 09:06 to 22:18:

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These are my links for February 22nd through February 28th:

  • Disruptive Technology Outlook – Altimeter’s summary of 2011 disruptive technologies to watch. Interestingly Augmented Reality is ‘not yet hot’ but ‘gamification’, print extensions (like QR codes), user curation, co-creation and social search all feature.
  • Google includes personalised social links in users’ search results – A significant change for Google users: search will now be linked to results from your social network profiles interspersed with organic search results. This moves search to a more web 2.0 experience where SEO ‘gaming’ the search engines will reduce and the personalised search experience continues. Being more relevant to real users gives more gain.
  • How Small Businesses Are Using Social Media [INFOGRAPHIC] – These charts show small business are generally finding Twitter more used and useful for engagement than Facebook.
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These are my links for August 26th through September 5th:

  • Google pays $8.5m to settle Buzz privacy invasion suit – It’s hard to feel sorry for web overlords Google, but 2010 appears to be their year of flops. After Orkut fails to gain ground, and their Google Wave failed to transform how people use email, Google Buzz have now been sued for inadvertently revealing users top contacts. Google Buzz seems to perform now better/different function to Twitter and Facebook, and is rarely used so is likely to lead to another wave goodbye moment. Interestingly, they will use the fine to support a $8.5M fund for internet prviacy organisations.
  • File sharing solicitor to face disciplinary body – Which? Report on how solicitors heavy-handed techniques to accuse (often wrongly) consumers of illegal downloading are getting them a rap on the knuckles. Which? also have a useful guide to how to respond to an accusation of file-sharing. No doubt the implementation of the Digital Economy Bill will mean consumer should arm themselves with a better understanding of their legal rights.
  • Crowd Sourcing HealthCare: Sustainable Digital Strategy for the Pharmaceutical Industry – An interesting comparison between lessons in social media monitoring, niche markets and crowd sourcing in the music industry, care of WIRED editor Chris Anderson, and how it can apply to the pharmaceutical industry.
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