Digital Consultant links for July 8th through July 11th

These are my links for July 8th through July 11th:

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July 11th, 2011 | | Tags: , | No Comments »

Digital Consultant links for July 12th through July 14th

These are my links for July 12th through July 14th:

  • What makes the perfect Transmedia Producer? – In-depth discussion on the types of skills and approaches which are working in transmedia. It's heavily led to the Alternative Reality Game (ARG) producers rather than wider producer of entertainment media for new platforms.
  • Social media monitoring: time to say ‘sod it’? – Thought piece on why moderating – and interrupting – Joe Public's conversations in social media may not be a great idea. I think it depends on what you do – people often Tweet about brands because they want help/ response, and certainly being responsive on your own profiles is critical. Joining in wider conversations (e.g. forums or general discussion) will depend on how useful a contribution you can make to the discussion. This may favour technology/product suppliers more than consumer goods and services.
  • UK online video stats: Youngsters favour C4 and ITV over BBC – Blimey: how online video has grown. 2010 sees 5.5 Billion online vdieo viewed each month in the UK, with BBC, ITV and BlinkX as fastest growing properties. Interestingly, the desirable youn 'uns (16-24 year olds) are preferring ITV and Channel to BBC properities.
  • Concept Feedback | Free Concept Reviews for Marketers, Designers and Developers – Here's an interesting 'concept' – this website is a community of designers which lets you upload your concepts for design, websites and print and get feedback from other community members. Offer enough feedback and it's free, or pay a small fee. A great way to get feedback within a community wider than your own organisation, but in a closed setting.
  • Cultivated Play: Farmville – Intelligent article by A. J Patrick Liszkiewicz on why Farmville defines many of the rules of being a good game, but creates social capital through effectively a peer pressure to be kind to your friends (& Farmville neighbours). I'm wondering in anyone in the gaming/digital industry actually like Farmville – no evidence yet, but no denying simple, formulaic social gaming is a major global phenomena. (hat tip: Pete Ashton).
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July 14th, 2010 | | Tags: , , , , , , , , , , , | No Comments »

Digital Consultant links for February 19th through February 22nd

These are my links for February 19th through February 22nd:

  • What women want… from online games – Summary of research into habits of women who play social games. In short: they like to play for a short amount each week, they don't want to pay, they still feel stimatised as 'coming out' as a gamer.
  • Blogging Innovation: Four Models for Competitive Crowdsourcing – An explanation of how different forms of crowd engagement can work, by filtering through experts or directly to an audience, and the relative merits of both.
  • HOW TO: Make Your Small Business Geolocation-Ready – Mashable article great for retail and 'real world' businesses on places to get listed and take advantage of the new phenomena of connecting real world places with mobile digital interaction, e.g. virtual loyalty cards.
  • There’s No Future in Digital Strategy… – Well I may as well pack up and go home then.
    Ah…
    …But there will always be a future for strategy in a world going digital.
    It's subtle, I think I agree. It's a business strategy for a 'going digital world' not just limited to the strategy for what we do using digital. And this fits perfectly with the ethos of what Digital Consultant do: helping you to succeed by building strategies for the digital economy. Voila.
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February 22nd, 2010 | | Tags: , , , , , | No Comments »

Today’s Digital Consultant Links for December 11th

These are my links for December 11th from 14:03 to 14:07:

  • Seth’s Blog: Is it too late to catch up? – A great nugget from the often eloquent Seth Godin on how a company who have done little or nothing in the online space can play catch-up: start with basic stuff: email, e-newsletter, reading and bonuses for online engagement. Do stuff and learn as you do. I disagree though about not having meetings about web strategy: strategy can go alongside (or before or during) the doing to add value.
  • Serious games: key trends for the healthcare sector – Another article I wrote for the Engagement Strategy journal for healthcare and pharmaceutical marketing leaders. This is about serious games, an area I've been involved with for many years, giving an overview of serious gaming trends in mainstream health games, and also specialist research and software. Includes interviews with Playgen and Active Ingredient.
  • Social media as a healthcare research tool – I forgot to link to this before…my head was full of forthcoming holidays and suntan lotion.
    Here is an article I recently wrote for Engagement Strategy, a journal for healthcare and pharmaceutical marketing leaders, which is all about social media and online tools used for research – i.e. the bit before you do the engagement with people. Includes an overview of sentiment analysis, crowd-sourcing and open innovation.
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December 12th, 2009 | | Tags: , , , , , , , , , , | No Comments »

Today’s Digital Consultant Links for November 5th

These are my links for November 5th from 18:07 to 18:18:

  • ‘Why the games industry needs the Tories’ – As title suggests: OMG!! But actually this speech by Ed Vaizey, Shadow Minister for Culture, is cutting it with games sector, suggesting fiscal breaks and better quality education can help grow the games sector rather than haemoraging it overseas. Disagree strongly with his view that the UK Film Council should take on games: bad idea. They don't even want to work with TV and the aesthetic and structures are all so contradictory.
  • There’s life outside London – Ruth Pitt, new director of Screen England, on the power of media production outside London – and how we need to shake off the shackles and connotation of "regional" as a euphism for 2nd class. You go girl!!
  • At the Base of the Pyramid – Erik Simanis writes an insightful article on reaching untapped markets of the very poorest people in developing nations, using unconventional tactics like selling the joys rather than the necessities, and involving communities as entrepreneurial sellers.
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November 6th, 2009 | | Tags: , , , , , , , | No Comments »
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