Digital Consultant links for July 12th through July 14th

These are my links for July 12th through July 14th:

  • What makes the perfect Transmedia Producer? – In-depth discussion on the types of skills and approaches which are working in transmedia. It's heavily led to the Alternative Reality Game (ARG) producers rather than wider producer of entertainment media for new platforms.
  • Social media monitoring: time to say ‘sod it’? – Thought piece on why moderating – and interrupting – Joe Public's conversations in social media may not be a great idea. I think it depends on what you do – people often Tweet about brands because they want help/ response, and certainly being responsive on your own profiles is critical. Joining in wider conversations (e.g. forums or general discussion) will depend on how useful a contribution you can make to the discussion. This may favour technology/product suppliers more than consumer goods and services.
  • UK online video stats: Youngsters favour C4 and ITV over BBC – Blimey: how online video has grown. 2010 sees 5.5 Billion online vdieo viewed each month in the UK, with BBC, ITV and BlinkX as fastest growing properties. Interestingly, the desirable youn 'uns (16-24 year olds) are preferring ITV and Channel to BBC properities.
  • Concept Feedback | Free Concept Reviews for Marketers, Designers and Developers – Here's an interesting 'concept' – this website is a community of designers which lets you upload your concepts for design, websites and print and get feedback from other community members. Offer enough feedback and it's free, or pay a small fee. A great way to get feedback within a community wider than your own organisation, but in a closed setting.
  • Cultivated Play: Farmville – Intelligent article by A. J Patrick Liszkiewicz on why Farmville defines many of the rules of being a good game, but creates social capital through effectively a peer pressure to be kind to your friends (& Farmville neighbours). I'm wondering in anyone in the gaming/digital industry actually like Farmville – no evidence yet, but no denying simple, formulaic social gaming is a major global phenomena. (hat tip: Pete Ashton).
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July 14th, 2010 | | Tags: , , , , , , , , , , , | No Comments »

Digital Consultant links for January 8th through January 9th

These are my links for January 8th through January 9th:

  • Meaningful Digital Strategy e-book – Interesting 12 page e-book on 'marketing with meaning' and the failures of online marketing aping the failing of traditional marketing. Interesting case studies here on digital services that create both social and personal value and strong marketing messages, e.g. a Diabetic diet planning tool by a pharm company, and Kraft's best-selling recipe iphone app.
  • How should we use Twitter at tech events? – This has been appearing in several discussion of late: Twitter is a useful backchannel at conferences and events to get the audience to connect and discuss, and be aware of each other, but frequently sniping, fragmented comments, in-jokes are runing the Twitter back channel and putting off speakers and event organisers. Chris Pirillo 'drive-by' video blog rants on this inappropriateness. I'm tempted to agree: if you're not feedback to your own network, avoid negatives in Twitter back channels, and events organisers should seriously consider either just using the backchannel at key moments, ambiently (e.g. in the foyer, not behind the speaker) or moderating comments.
  • Are You Getting Dangerous Feedback from Your Readers and Prospects? – Interesting article applicable to just about any kind of business, which turns on its head the idea of using feedback channels to make your product or service better. Instead of leaping on all criticism to change, think 'is this customer a good fit for me?', or it's like selling The Blue Man Group to a fan of Siegfied and Roy. Particularly applicable to a small, personality driven business.
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January 10th, 2010 | | Tags: , , , , , , , , , , | No Comments »
 
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