These are my links for March 20th through March 22nd:

• Best Practices for Using Video to Convert Visitors to Leads – Good ebook on using video for conversion.Optimum length is apparently 90 secs before a massive attention drop off and authentic,conversational non professional production works better at conversion than a typical corporate promo. great news for us citizen journalists, handy with a Flip, Kodak zi6 and inspired by the passion we have for our subject.
• South Africa Set For Digital Music Expansion – Emerging markets for digital music may make up the gap in Western sales: South African could see a commercial music service this year.
• Strategic Skills Assessment for the Creative Media Industries 2010 – Skillset, the sector skills council for media (aka a skills funding quango) have conducted an analysis of future skills needs, concluding creative media jobs set to rapidly grow, with multiplatform skills a major shortage and developing new business models to monetise content. Nothing you haven't heard before, but always worth hearing again – particularly in such a deep and difficult recession when so many creatives are losing their jobs and considering getting out of the sector.