ecommerce

Digital Consultant links for September 24th through December 18th

These are my links for September 24th through December 18th:

VIDEO ROOM 1000 COMPLETE MIX — All 1000 videos seen in sequential order! – YouTube – Interesting art experiment uploading/ripping the same video 1,000 times to show how digital format DO decay with copying, as previous art experiment in audio and copy degradation also played with, include Andy Warhol.
Netimperative | News | Today’s top stories – Infographic on who, how and where people are using QR codes. Interestingly, most people use them at home.
Mobile Commerce report – Taking quite an affiliate led view, this is non the less a useful report summarising the uptake in mobile devices and behaviours, the potential successes to be had from a smoother optimised site for mobile and some tactics for success in mobile commerce.
First Look At The New MySpace: It’s All About Music – Revealing new pitch by MySpace: emphasises the sustaining number of their audience (hard to believe) and commitment to promoting MySpace as the ‘go to’ music portal – though seems to be aimed at selling ad space to majors.

Digital Consultant links for October 28th through November 1st

These are my links for October 28th through November 1st:

People that ‘like’ branded content aren’t customers- study – Yet more research into consumers interaction with brands in social media, this time funded by YouTube, shows users are motivated by different draws to share online – impressing and entertaining their friends is critical. Fans may ‘like’ products they aren’t yet customers of.
Internet worth £100bn a year to UK economy – New research shows UK is 6th most e-dependent nation, with a value of £100Bn (60% from consumption) and net exporters of E-goods, employing 250,000 in the e-commerce sector with growth predicted at 15%.
Virgin to roll out 100MB broadband from December – Superspeed broadband hits the UK in full force this Dec – Virgin’s 100Mb (though note the upload speed is only 10Mb) broadband sets the benchmark for other providers to offer faster connection at affordable prices, encouraged by a government fund of £300M for rural broadband, this could see Britain finally catching up with the rest of the world in our connectivity.
Planning and managing a digital strategy white paper – This is a really fantastic e-book from marketing consultancy Red Ant and covers all the considerations and planning processes you should be thinking about when planning an digital strategy. It is particularly focused around campaigns and using different methods to measure financial and non-financial success and return on investment. Brilliant!
How to Make Users ‘Stick’ to your site – Great article from web designer’s perspective on how to develop ‘sticky’ content on your site, one of my big soap box topics. Great content, encouraging engagement and great design all increase how often, for how long and how visitors will come back to your website.

Digital Consultant links for May 9th through May 16th

These are my links for May 9th through May 16th:

How to create compelling content that ranks well in search engines – A great 29 page e-book by Copyblogger author Brian Clark on how to make great web writing copy that also pushes all the SEO buttons. Some very useful tips, as a long pre-amble to promote his Scribe software which I admit has my interest: you enter your copy and the software gives you tips on how to improve it better for your chosen keywords.
The Internet Conference: Powerpoint Presentations – Susan Hallam organised the Internet Conference last week in Nottingham, an impressive collection of speakers and presentations from major e-marketing, e-commerce and SEO experts. Here's are some presentations from the day.
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands – Jeremiah Owyang's review of how Facebook's latest raft of changes are affecting brands: mostly as a negative effect. Facebook strategy is to aggregate the web, including wikipedia style aggregation, which negatively affects brands as well as personal privacy. In other news, web people vote overwhelmingly to say they prefer Facebook's 'fan' to 'like' status – which seems to have had the affect already of diluting loyalty to a Facebook Page. http://polldaddy.com/poll/3183296/ Overall, Facebook's endless tweaking and twisting seems to be having a negative affect on it's community. It's international gathering of staff to discuss privacy issues this week may signal a sea-change in their steam-roller approach to aggregating and connect all user data.
Is Your Social Media Strategy Just Digital Flyering? – Good article by Andrew Girvan on lessons from theatre producers on the digital equivalent of flyering – Twitter broadcasting. Some good tips on doing it better: running special promotions, targetting groups of interest, and of course making your Twitter presence be conversational.
From Realities to Values: A Strategy Framework for Digital Natives – No great answers here but a useful framework for understanding how to define and consider the needs of 'digital natives' (or the under 28s as this article defines them) when planning a digital strategy including content creation, engagement and advocacy.

Digital Consultant links for April 27th through April 29th

These are my links for April 27th through April 29th:

Digital Economy Act: Don’t Forget The Wi-Fi! – More details on the Digital Economy Bill and its potential impact on reducing public wifi, this will be a major challenge area too for public service centres e.g. libraries. To me wifi availability is a major part of the sucess of Digital Britain and mobility of workers.
Social Media Strategy Before Tactics – This is an absolute must read article, interviewing some of the good and great in online marketing (including Chris Brogan and Guy Kawasaki) about the relationship between strategy and tactics in social media. Unsurprisingly 90% think it's all about strategy, but some good views on just testing the waters first off, which will work best for a lot of big to small companies.
Checkout optimization tips from Dr Mike Baxter – Interesting guide (for members only) about how improving the checkout experience of e-commerce along can create greater retention and less lost sales. Key takeouts: customers want simplicity (not crowded pages, pop-ups or warning messages) so declutter, and the confirmation message is a great place to post other purchase recommendations. Also using analytics is critical and few e-commerce people use them to their advantage: not using analytics funnels and deep analysis will put you at a competitive disadvantage.

Digital Consultant links for January 6th through January 8th

These are my links for January 6th through January 8th:

How Social Media and the Web Helped Avatar Make $1 Billion – A detailed description of how James Cameron's latest movie hit Avatar used social media – less personally and more campaign based pre-launch – but allowing people access to trailers, unique content apps, and a live stream red carpet all contributed to big opening weekend box office sales. On an indie film-maker level, there's plenty of tips you can utilise, like Director's video blogging from the shoot (no internet? try Qik from your mobile) and a chatroom or video Q&A.
The Rise of Digital Music & The Return of the Record – It appears music sales have slightly increased this year thanks to a growth in digital album sales, and sales of vinyl are (thought in modest numbers overall) soaring.
Make your website work PDF – A short (15 page) e-book with Some basic guidelines on improving the design and performance of your e-commerce store with some useful stats on how different actions can increase conversion along the sales process (shockingly allowing buyers to purchase without registration reduces 40% of drop outs).

Digital Consultant links for September 24th through December 18th

Digital Consultant links for October 28th through November 1st

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