These are my links for July 1st from 09:06 to 22:18:

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These are my links for May 21st through May 31st:

  • WTF is… 4G – A beginner's tech guide to understanding the technology and potential applications for 4G phone networks, which will take over from current 3G networks from 2015 to support better data applications.
  • Most Android Apps Are Hardly Downloaded At All – 80/20 rules in force here: 80% of Android mobile apps have been downloaded less than 100 times, showing the 'long tail' of hits to misses is proportional to other aspects of the media industries. This lends more weight to the thought that Android users are less high value than Blackberry and iPhone when looking at spend per user.
  • Keynote: How to Develop a Mobile Strategy – Presentation video and slides by Jeremiah Owyang, Altimeter, looking at the new strategy approaches needed for mobile including the 'hourglass' engagement where further loyalty is build after purchase. Presents very good example of successful marketing and commerce apps.
  • Tablets Are Money Spinners, But Less Than 5% Use Them Today | paidContent:UK – US adoption stats show smartphone are used by 1 in 3 people, but only 5% are using Tablets (compared to 9% e-readers). Perhaps tablets are the trendy edge of the more basic trend to move from print to e-readers?
  • Taking on Hargreaves’ ‘Digital Opportunity’ – Open Rights Group's mini summary of the Hargreaves Review on copyright reform for the digital age which covers fair use, evidence, policy making and licensing reform.
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These are my links for April 16th through April 24th:

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These are my links for November 5th through November 13th:

  • Bridging the gap between our online and offline social network – Presentation by Paul Adams on the links between individuals public and private, online and offline networks, giving more credence to theories that ‘weak ties’ and ‘temporary ties’ can be enhanced online, but core relationships remain small, and the ‘tribe’ of 150 is a powerful number for ‘real’ relationships. (hat tip: Pete Ashton)
  • Augmented Reality « Culture Hacker – A few more fun examples of augmented reality campaign c.o Fred Steube
  • Digital Tonto: Digital strategy vs. digital skills – Reflective article on what skills, versus what strategy, is needed to succeed in the digital age looking at examples of big media like Warner and Conde Nast at the business and acquisition skills that helped them to thrive, or destroy their value, online.
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These are my links for October 28th through November 1st:

  • People that ‘like’ branded content aren’t customers- study – Yet more research into consumers interaction with brands in social media, this time funded by YouTube, shows users are motivated by different draws to share online – impressing and entertaining their friends is critical. Fans may ‘like’ products they aren’t yet customers of.
  • Internet worth £100bn a year to UK economy – New research shows UK is 6th most e-dependent nation, with a value of £100Bn (60% from consumption) and net exporters of E-goods, employing 250,000 in the e-commerce sector with growth predicted at 15%.
  • Virgin to roll out 100MB broadband from December – Superspeed broadband hits the UK in full force this Dec – Virgin’s 100Mb (though note the upload speed is only 10Mb) broadband sets the benchmark for other providers to offer faster connection at affordable prices, encouraged by a government fund of £300M for rural broadband, this could see Britain finally catching up with the rest of the world in our connectivity.
  • Planning and managing a digital strategy white paper – This is a really fantastic e-book from marketing consultancy Red Ant and covers all the considerations and planning processes you should be thinking about when planning an digital strategy. It is particularly focused around campaigns and using different methods to measure financial and non-financial success and return on investment. Brilliant!
  • How to Make Users ‘Stick’ to your site – Great article from web designer’s perspective on how to develop ‘sticky’ content on your site, one of my big soap box topics. Great content, encouraging engagement and great design all increase how often, for how long and how visitors will come back to your website.
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