Digital Consultant links for September 7th through September 10th

These are my links for September 7th through September 10th:

  • Customer Engagement Report 2010 – Econsultancy’s latest report shows that digital engagement is on the increase: investment in mobile and activities in email marketing, microblogging and social networking are leading the way in how businesses are learning to communicate and engage with their customers and audiences.
  • Is the tablet computing era about to begin? – As new tablet devices to compete with Apple’s million-seller iPad, there may be a strong future in the tablet market, but it’s all to play for.
  • Facebook Places throws down gauntlet to location-based social networks – The launch of Facebook places doubtlessly turns over the applecart for early location services Gowalla and Foursquare. The future is bright for check-ins, although it’s causing another privacy scare as users resent the opt-in inclusion of location data, which means users movements are easier to track.

Today’s Digital Consultant Links for June 25th

These are my links for June 25th from 08:03 to 19:25:

  • What Makes Up a Social Marketing Strategy? – Research on marketers use of social media strategy – a shocking 52% are operating "without a game plan" and only 45% have a social media comapny policy. Most believe planning and delivering on social media is the main responsibility of the marketing department. Whatever happened to joined-up thinking?
  • Legal considerations for people responsible for websites – Useful little primer and links for legal responsibilities for those running websites, explaining a bit about your responsibilities as moderators and for data protection.
  • Marketing week: Digital Strategy supplement – Marketing bible Marketing Week have a selection of useful articles on digital strategy including the important of data, search and social media in making marketing decisions.
  • Consumer health trends – Useful stats from Creation Healthcare on international health search trends in relation to digital engagement.
  • Manual for bands and brands – Brand sponsorship of bands is probably the biggest growth area for investment in music. This mini e-book (a sort of commercial tribute to the Bill Drummond 'How to Have a No 1' Manual) has some good food for thought on what as a band you need to consider to make the partnership work.

Digital Consultant links for April 16th through April 18th

These are my links for April 16th through April 18th:

  • (Infographic) What Musicians Get Paid In The Digital Age – This is seriously depressing stuff. It shows how much a musicians needs to sell if relying on online physical sales and digital distribution alone to earn their keep just to the minimum wage. The greatest gap is the multi-million streams needed on services such as Spotify to achieve less than a few pence in revenue – clearly not achievable if you do not have some trigger from 'mass media' to generate it. Further evidence that musicians need to develop a mix economy of live, work-for-hire, licensing to survive.
  • Near2Home – The local business finder – Here's a new service that may be interesting to hyper local businesses: it's a link you put on your site so if businesses are far away from the areas you serve, you can route them to the Near2Home network. For every three you send, you get two referrals back. May work for more generic types of businesses.
  • Healthcare Engagement Strategy Awards 2010 – Case studies and presentation from yesterday's healthcare engagement strategy awards organised by Creation Healthcare – great examples of how the healthcare and pharmaceutical sector are finding imaginative new ways to communicate important public health and marketing messages to patients and customers.

Today’s Digital Consultant Links for February 27th

These are my links for February 27th from 11:28 to 11:44:

  • Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter – The ever insightful web strategist Jeremiah Owyang from Silicon Valley offers a long view comparison between the major social status update services (Google Buzz, Facebook, Twitter and MySpace) and the opportunities and challenges in the future.
  • Facebook PayPal Deal Spurs International Ad Sales – Facebook are starting to dip their toes more fully into the waters of ecommerce directly with members, after initial experiments with in-network currency. This is good news for content producers as it s signals Facebook are avoiding the follies of their declining big brother MySpace by aggregating the people then failing to offer a marketplace. Hopefully good news for musicians – signalling Facebook could, I believe, become THE new destination for independent music online.
  • The next great red herring after social media – Paul Grant from Creation Healthcare (who I work with as an Associate) with an interesting take on digital strategy: back in the '90s 'webmasters' were the high ticket earning 'gurus' who educated mere mortals as to how to set up a web page. Today's social media gurus will have their day ("Imagine if I recommended that we define an “iPad Strategy” – you may think I was a little over-zealous") – I actually think they are already deadweight. Engagement is a 'real world' issue and strategy needs to focus on how digital supports core business objectives.

Today’s Digital Consultant Links for February 13th

These are my links for February 13th from 10:29 to 11:44:

  • Warner Music to quit streaming online? – I'm not sure if this story just relates to New Zealand, but it's intriguing to see that Warners, the smallest of the 'big 4' record labels, is considering withdrawing from the popular yet profitless streaming space and setting up rival premium subscription services. This to me is a return to the segregated bad old days of 2002 when different labels got together to establish seperate e-tail services – all of which failed miserably. Punters don't care WHICH label a band is on (unless it's a specialist indie), just that the service is good, affordable and has lots of what they like. So unless Warners (a massively loss making company who may struggle to see it through this decade) can get other majors on board, this idea is dead in the water. We're building too many boats here with not enough passengers.
  • Dotty Mummy :A wry and humorous look at one Mummy’s struggle through life – Sometimes the internet can be a dark as well as uplifting place. I came across this lady's Twitter feed as people were asking about her on Twitter due to a suicidal blog and Twitter post. Thanks to a quick Twitter led rescue mission by one of her online friends, Dotty was rescued and taken to hospital after taking a lethal overdose. Her blog is heartfelt reading too: with little written to disguise her identity (which has led to her survival) she writes emotively about her life as a mother, battling depression and a marriage break down. Yet there's a downside: Dotty's disclosure of her difficult choices, and the comments made by readers criticising her, accelerated her path towards suicide. To me, Dotty's struggle symbolises the light and dark of social media: it acts as a life line for those without a voice, but can be a damning void of faceless hatred in the same admission.
  • Google Buzz Makes Gmail Social – If you haven't got it already, internet mega lords Google are trying to get a steal in the social networking space and microblogging status updates. Google Buzz is not disimilar to Twitter but sits within users existing Gmail system, and favours a 'closed' network of people you already email, thus being more like Facebook. I can't see this being the big killer app of 2010, however, there are probably uses for business-to-business communications from those who aren't as public or prolific as Twitter users. The big win: It sits where you already are (your email), no need to visit third party sites/services. The big lose: if you aren't using Gmail day to day, it's unlikely to take off, thus limiting its potential to grow.
  • Measuring Engagement is just another term for Measuring Relationships – Good article from a PR's perspective applying relationship engagement particularly within a social media context by applying Grunig's relationship theory. The advice is to measure not just the metrics but the move from 'lurker' to active participant and advocate in your different channels (this can be done quantatively, but I would think impossible to track individual's usage on multiple channels (and potentially unethical) but certainly aggregating changes in user behaviour i.e. new 'retweeters' each month or those entering more engaged programmes is positive for organisations or brands who wish to build long-term communities of interest.
Follow me