digitaleconomy

Digital Consultant links for August 14th through August 16th

These are my links for August 14th through August 16th:

500 Internal Server Error – 500 Internal Server Error
Layar gets a Vision, and a revenue stream • The Register – Augmented Reality (AR) is, undoubtedly, 'the future', but the problem as yet is most non-gaming brands have strugged to monetize it. Layar, the app which brings AR to businesses and brands, is licensing its auto recognition software per view to brands giving a chance to experiment with adding mobile data to real world places. Nice video to explain the concept.
Digital Strategy: Do you really want a strategy? – Rich Nadworny with a bitter pill lesson: many who say they want digital strategy really want tactics and something tangible; real digital (and indeed business) strategy involve making tough decisions about what will create impact and cutting out other options.
Ofcom says no to web-blocking – Updated on the roll out of the Hargreaves Review on Intellectual Property and the Digital Economy Act – a year's delay in issuing copyright notification letters and an end to web-blocking. Phew!
TV goes home, even when mobile – Nielsen research shows a third of mobile video viewing is done in the home, with large segments viewing in the car or during a daily commute.

Digital Consultant links for August 26th through September 5th

These are my links for August 26th through September 5th:

Google pays $8.5m to settle Buzz privacy invasion suit – It’s hard to feel sorry for web overlords Google, but 2010 appears to be their year of flops. After Orkut fails to gain ground, and their Google Wave failed to transform how people use email, Google Buzz have now been sued for inadvertently revealing users top contacts. Google Buzz seems to perform now better/different function to Twitter and Facebook, and is rarely used so is likely to lead to another wave goodbye moment. Interestingly, they will use the fine to support a $8.5M fund for internet prviacy organisations.
File sharing solicitor to face disciplinary body – Which? Report on how solicitors heavy-handed techniques to accuse (often wrongly) consumers of illegal downloading are getting them a rap on the knuckles. Which? also have a useful guide to how to respond to an accusation of file-sharing. No doubt the implementation of the Digital Economy Bill will mean consumer should arm themselves with a better understanding of their legal rights.
Crowd Sourcing HealthCare: Sustainable Digital Strategy for the Pharmaceutical Industry – An interesting comparison between lessons in social media monitoring, niche markets and crowd sourcing in the music industry, care of WIRED editor Chris Anderson, and how it can apply to the pharmaceutical industry.

Digital Consultant links for July 21st through July 22nd

These are my links for July 21st through July 22nd:

Arab countries ‘need a long-term digital strategy’ – I've never really considered e-strategy in the Middle East – it's not the first territory you think of when considering a high tech hub, yet countries like Oman have already invested in growing their marketplace for e-commerce and digital. According to this press release countries like Iraq don't have sufficiently developed digital strategy. Well having a safe country and telecom network may be a bit of an issue here.
The Register comment guidelines 2010 – I thought these guidelines for a heavily commented on blog were pretty sensible and worth adapting for your own community site.
Universal broadband delayed until 2015 – Another government U-Turn: the much mooted 2Mbs broadband we've been promised won't arrive until 2015, 3 years later than scheduled. The government say they are "totally committed" to having the best broadband service in Europe, but given how far we are lagging behind our European neighbours in the advancements, and right to access, faster broadband, this is more hot air.
Who owns your social media? – Superb article on the internal challenges a business faces in 'owning' a social media strategy, and the conflict and opportunity between the needs of different internal teams and departments:<br />
"Social media isn’t a two way street between you and your customer, it’s a crossroads between you, your customer, the network and all of their other customers."
Apps, Apps, and more Apps – Some beautiful design and facts on the market for mobile apps. I think this is a US only view, but the stats are quite stark: Symbian is the most popular platform by 3 to 1, far ahead of Blackberry, and trailed by iPhone. 90% of App developers don't make a sustainable return-on-investment. Are apps the news promotional tool rather than the saviour of monetizing online content?

Digital Consultant links for April 27th through April 29th

These are my links for April 27th through April 29th:

Digital Economy Act: Don’t Forget The Wi-Fi! – More details on the Digital Economy Bill and its potential impact on reducing public wifi, this will be a major challenge area too for public service centres e.g. libraries. To me wifi availability is a major part of the sucess of Digital Britain and mobility of workers.
Social Media Strategy Before Tactics – This is an absolute must read article, interviewing some of the good and great in online marketing (including Chris Brogan and Guy Kawasaki) about the relationship between strategy and tactics in social media. Unsurprisingly 90% think it's all about strategy, but some good views on just testing the waters first off, which will work best for a lot of big to small companies.
Checkout optimization tips from Dr Mike Baxter – Interesting guide (for members only) about how improving the checkout experience of e-commerce along can create greater retention and less lost sales. Key takeouts: customers want simplicity (not crowded pages, pop-ups or warning messages) so declutter, and the confirmation message is a great place to post other purchase recommendations. Also using analytics is critical and few e-commerce people use them to their advantage: not using analytics funnels and deep analysis will put you at a competitive disadvantage.

Digital Consultant links for April 8th through April 11th

These are my links for April 8th through April 11th:

The Collapse of Complex Business Models – Author and academic, and writer of "Here Comes Everybody" Clay Shirky write a good piece on simplifying bureaucracies and business models, using the example of user generated video and 'In The Motherhood', a small hit online drama that failed as a conventional TV series.
Forecast: TV, Internet Will Lead Advertising Back Up As Print Wanes – Predicted stats for advertising from 2008-2012 globally, showing that TV (after a fall) is set for growth to return to 2008 levels this year, and internet advertising will continue strong growth, whilst print, cinema and advertising are set for a slight decline in spend. Of digital, the strongest growth will be in paid search followed by display advertising.
Digital Economy Bill: Quick Guide To All 45 Measures – Great summary of the Digital Economy Bill, due to be passed as law this Monday, showing all 45 measures, and which have been withdrawn. Interesting to see that Channel 4 now have a remit of distributing film and supporting 'innovative content' and children's programmes as part of their public service remit.
What Social Media Will Look Like in 2012 – Insightful article by Freddie Laker on how social media will grow to become an intrinsic part of the digital experience by 2012, as the semantic web and user recommendation seemlessly interweaves with search, ecommerce and other web experiences. I like the idea of seeing aggregated realtime updates of users before you put in a phone call, and ratings as a core part of the e-commerce experience.
Bebo’s friends desert it – Business Analysis & Features, Business – Yet another social networking giant looks set to bite the dust.. as MySpace hangs in there, Bebo looks set to have its doors shut by owners AOL. Failure to invest and understand the needs of its youth demographic, particularly in failing to support social gaming, have led to the downfall of the fun site. Big shame as Bebo were once investors of online TV programming such as Kate Modern, and this gap, coupled with Endemol's recent annoucement of scaling down their digital team due to limited online tv investment, heralds the death-too-soon of pureplay web television.

Digital Consultant links for August 14th through August 16th

Digital Consultant links for August 26th through September 5th

Digital Consultant links for July 21st through July 22nd

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