digital

Digital Consultant links for April 6th through April 10th

These are my links for April 6th through April 10th:

Clegg’n'Cameron seek Director of Digital • The Register – Not a ‘Twitter Tsar’ (apparently) but the UK government now seek someone to head up their far-reaching digital ambitions, replacing several other roles that seem to have achieved little in recent years (like the rarely Tweeting Director of Digital Engagement).
Sharing Content To Show Thought Leadership – Why do marketers curate and share content? Top of the list is establishing thought leadership, according to this US survey. Added benefits include lead generation and boosting SEO, although this is not the main motivation.
Pepsi on social media metrics – Pepsi’s Head of Digital, Shiv Singh on how they measure metrics for social media: “SIM score, which is like a digital brand health metric. The premise behind it is that what consumers say about us is more important than anything that we say. It’s an indexed competitive score looking at how our brand is doing compared to our competitors, indexed on a hundredth scale. The formula accounts for volume and sentiment, and then weighted by platform.”
Elements of local digital ecosystems – | DavePress presents a neat summary of the types of actors and activities that make up a local digital ecology.
Report into social media excellence published – Summary of Gartner’s report into 200 successful operations using social media. It’s all about gathering together and understand your community of interest.

Digital Consultant links for March 14th through March 15th

These are my links for March 14th through March 15th:

Expand Your Social Media Mix: Twitter Alone is Not Enough – Twitter or status updates are the ‘kebabs’ of social media – immediate but unfilling, requiring frequent updates to stay on top of the ‘noise’. Social strategy Jeremiah Owyang believes these snacks needs to be balanced by more meaningful ‘steak’ content like white papers and articles if you intend to be come a thought leader onlne.
11 takeaways from Econsultancy’s Digital Cream event – Some reflection from UK’s leading digital marketers from a recent Econsultancy event. A few odd things here (like ‘measure because you can’ – I would conter-argue: why?) but some insightful reflection like the dual approach of consider a longer term customer experience versus a more immediate, on-site user experience.
Why SEO needs to be baked in – As much as I hate the expression ‘baked in’, this article by Dave Peiris for Econsultancy on considering SEO as part of you decisions when you’re setting up your website – from an SEO friendly CMS to site architecture – is interesting reading for anyone setting up a new site.
How to use content marketing: Interview with Lee Odden – Content marketing – using great content combined with good SEO – is something I’m reading more about currently. For those of us who have run content rich website we have know for a long time that content is, if not king, a regal part of your business strategy.

Today’s Digital Consultant Links for February 28th

These are my links for February 28th from 10:08 to 23:00:

Useful presentation tools – Bored with Powerpoint? 5 online and software tools to make better presentations (free and premium version). Prezi is nice for the animations.
Webinar Recording: Rise of Social Commerce (with Slides and Report) – Social commerce is where users can develop a community or interaction around a transaction. Some good case studies in this Altimeter report like Levi’s who have a ‘your friends bought’ web shop feature.
Inside the Creative Mind of Funnyman Tim Siedell – Interview with Tim Siedell on how the comic has harnessed blogs and Twitter to flex and develop his funny bone and how this has contributed to his creative processes.
To Understand Your Market, Harness The 7 Elements of Customer and Social Data – Jeremih Owyang defines 7 types of social data relating to brands and how they can be analysed.
Blogs Wane as the Young Drift to Sites Like Twitter – The longer form writing of blogging appeals less to the young. It’s difficult to get people to your blog, whereas sites like Facebook contain those interesting in your work from the off. Facebook/Twitter prove more popular for posting and attracting people to content that standalone blogs. This makes me a little sad – we’re seeing a move away from the personal to the corporate network.
Digital Music Subscription Revenues Are Actually Declining In The U.S. – Even more bad news for the music biz: year-on-year revenues from digital music have declined since 2007. Is this the model to save the music industry? It’s just barely keeping it breathing.
Rules of disengagement: the social media divorce – Technology advice from Freelance Advisor – Too frequent, too boring, too repetitive, too chatty – does this sound like your social marketing? Reasons people unsubscribe from business’s social marketing.

Digital Consultant links for January 9th through January 29th

These are my links for January 9th through January 29th:

Twitter Ad Revenues to Soar This Year- eMarketer – Prediction of the online/social ad network in next year, which shows Twitter ads to grow from a low starting base to exceed the dying MySpace this year. Facebook remains the daddy of social advertising, with the lion's share of all spend for some time to come.
Top 10 Productivity Tools for Entrepreneurs – Nicely curated collection of online tools for social media, project management and client management for the budding start-up.
Why Is Chinese Web Design So Bad? – OK a linkbait headline, but this post from Think Vitamin talks about the different aesthetics and cultural differences as to why Chinese websites appear so '1995' and cluttered, rarely getting to the point quickly for its users. Having worked on a multi-lingual site recently, this insight is fascinating that its not just images and text but the whole navigation and approach which is distinctly different out east.
Filtering places – Another insightful post from Mr Pete Ashton from his The Future of Local series, this time looking at augmented reality and how layers of data align with our human instincts to filter, or add meta and meaning, to the world around us. A refreshingly human view of the potential of this curious and emerging mobile technology.
Seven Rules for Effective Social Networking For Artists – A good approach for independent artists to social networking, particularly disarming that the 'pin ups' of social success like Amanda Palmer should be treated with caution: establishing human relationships (and unpicking this if you're in a band) with fans is at the centre of a fan engagement approach – and being genuine.
How to Improve Engagement with your Webisodes – Useful diagrams and approaches for transmedia (previously known as cross platform) producers to improve engagement and blending secondary (non webisode) material and scheduling to enhance audience engagement.
Empowerment and Innovation – Great article from online community/social expert Pete Ashton on how blogging can (sometimes) increase the empowerment, knowledge and understanding of the blogger using example of Birmingham bloggers (disclaimer: many of these writers are old friends of mine!). Part of an excellent series of posts on 'The Future of Local' for the 'Talk About Local' project.
Number of global co-working spaces doubles – If, like me, you work from a range of home and client offices its refreshing to know that the amount of coworking spaces for nomadic and freelance workers has doubled from 2010 to 2011. Whilst I've often enjoyed the spontaneous encounters in co-working places many are still problematic: hard to make phone calls due to background noise, lack of easy to book private spaces etc. but no doubt competition will bring more variety to the market. Co-working Europe have a co-working conference this Nov and have published a list of European co-working spaces (no doubt incomplete – the two places I use TechHub in East London and Antenna in Nottingham both missing!) http://coworkingeu.wordpress.com/2010/10/12/more-than-140-coworking-spaces-in-europe-here-is-a-list/ (via Freelance Advisor and Dave Harte)
20 minutes on Facebook – An analysis project showed what a typical 20 minutes of activity on Facebook contained, which was multiplied to show the impact of a year of data. 1 million links and 1.85 million status updates are shared in 20 minutes (doesn't seem like that much to me, far under the volume of Twitter)
17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein – The last 2011 crystal ball gazing article – promise! This time a savvy UK digital marketing perspective from Econsultancy's Ashley Friedlin, including an expectation that social media is less about ROI and more something we have to do, user experience gets more touchy feely, and new ways of harnessing data.
Ten 10 Predictions for Digital in the Middle East, 2011 – Out in the middle east, interestingly the landscape of digital media has many similar challenges and predictions than in the west, perhaps overall reflecting UK trends from around 2008/9.
Internet Marketing: The 10 Biggest Mistakes Made by Artists and Creatives (and How to Fix Them) – Lateral Action's quirky but true round up of creative's internet marketing errors (including social media narcissim) equally applies to a lot of other small business sectors. Adding people without permission to your email list – keep those hands raised!
How Online Video Can Reach the Business Audience – More evidence to show that video is an extremely effective tool for business, with up to 65% of executive visiting a vendors website after watching a business video, and 45% puttng in a call. Compelling video definitely helps speed up the sales funnel.
UK’s Digital Music Boost Slowed In 2010 – In the week HMV announce the closure of 60 stores nationally, more bad news as it seems digital music sales have grown little and overall music sales are likely to have only retained in units and declined in overall turnover, when BPI's figures are announced in March.
Our Bets For Digital Media In 2011 – The excellent media and publishing journal paidContent:UK gaze through a crystal ball to see what's ahead for digital media in 2011 with predictions on the popularity of mobile check-ins, tablets and interactive tv.

Digital Consultant links for October 12th through October 15th

These are my links for October 12th through October 15th:

Almost a quarter of Europeans can’t be bothered with the net – Doesn’t matter what the bribe is at government leve, or how cheap the broadband access, it seems that 23% of Europeans just aren’t interested in being online. Phone penetration is at 98%: how long will it take to get internet usage to this point of almost total saturation?
TNS Digital Life | Internet Statistics & Social Media Usage – Survey of 50,000 web users in 46 countries with amazing visual representations of statistics to show how they all are using the internet and social media. Digital is a growing trend globally, across the world.
New Media Knowledge – BBC launches new mobile apps – As the BBC plan to launch a series of new apps for sport and news. Their Head of Future Media, Erik Huggers, talks about the elephant in the room: lack of cross platform compatability for mobile apps, which is preventing the growth of services to eager consumers. This may favour producers to move towards preferred platforms (the iphone clearly dominates here for media content).

Digital Consultant links for April 6th through April 10th

Digital Consultant links for March 14th through March 15th

Today’s Digital Consultant Links for February 28th

Digital Consultant links for January 9th through January 29th

Digital Consultant links for October 12th through October 15th

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